Behind Gym Doors | A Fitness Business Podcast

In this episode of The GSD Show, the leading fitness business podcast, we dive into the incredible, almost unbelievable journey of Billy Jones, owner of Iron Den Fitness. #Success is never a straight line upward, especially not for Iron Den Fitness Owner Billy Jones…

Billy actually died 4 times (which he and our CEO Mike Arce get into a little later in this episode).

Now he's a successful #gymowner, having gone from $22K in monthly revenue to $71K in just 90 days… during a pandemic! In this episode, he talks about:

1. Dialing in his demographic and psychographic avatar: https://www.loudrumor.com/perfect-member-avatar
2. Delivering a hybrid product to 10X their WEEKLY membership dues
3. Making $10K to $12K per month in ancillary sales:https://youtu.be/dWlfpr5bp8c
4. Working with @AndyFrisella and his team at @1stForm

Download the FREE Intake Form: https://www.loudrumor.com/intake-form

You'll also learn the 1 thing Billy struggled with (that most entrepreneurs struggle with) that Loud Rumor helped him overcome…

And, the 2 scripts Billy used to compound his memberships and overall revenue:

1. https://www.loudrumor.com/answering-the-phone-script
2. https://www.loudrumor.com/referral-script

Billy Jones died 4 times and through the strength and support of his wife, keeps going and keeps pursuing his mission.

Despite being shut down, despite a 50%+ reduction in monthly revenue, Billy says that every gym and fitness studio owner (or any entrepreneur for that matter) should invest in knowledge…

The most successful people, billionaires even, are students for life. They read, learn, and educate themselves daily and consistently.

Follow Billy Jones on Instagram: @billyjackhammer and his business Iron Den Fitness @theirondengym on all social platforms.

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, Mike sits down with Glenn Gaesser, a Professor of Exercise Science at Arizona State University, who shocks us with the data behind some common fitness myths…(just wait until he breaks down the truth behind protein supplements 🤯)

Mike asks the questions that everyone is dying to know...including, "What do I have to do to gain more muscle? Or lose more fat?"

The answers are 100% backed by science AND will give you better insight on how to use this information when your members ask you these same questions.

When you know the science behind exercise, it gives you a unique selling point and ability to help more members reach their goals faster.

This is a fascinating episode the entire way through!

FREE DOWNLOAD:

https://www.loudrumor.com/marketing-science

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're giving you exclusive access to a powerful presentation straight from our Sales Boot Camp for Gym Owners! If your gym's not selling as many memberships as it should, this episode is for you!

Corbyn May managed 20 fitness studio locations and is now a Performance Consultant for Loud Rumor Virtual Training—he walks you through the ultimate sales process start-to-finish, step-by-step.

After this training, you and your team will be extremely confident contacting leads, booking appointments, and signing more members! PLUS, each new member you sign up, you can multiply with the script below:

FREE SALES SCRIPT:

How to 5X every gym member you sign up: https://www.loudrumor.com/referral-script

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 easy steps to running highly effective marketing campaigns that actually deliver ROI! "Running marketing campaigns is NOT difficult."

It also shouldn't be a waste of your money…

Following the 5 easy steps, Loud Rumor's Marketing Director Patrick Cundiff lays out in this video, will not only flood your gym with qualified leads, but will give you the best shot at experiencing ROI with your marketing campaigns.

When done right, fitness studios should experience an increase in revenue that overpowers their marketing spend. Not because they're spending the bare minimum on marketing, but because they're diligently following each of these 5 steps to maximize their lead flow.

Step #1 - Set the right Marketing Campaign goal - 0:06

Step #2 - Choose an offer they MUST click on - 1:57

Step #3 - Target the perfect audience - 3:14

Step #4 - Use scroll-stopping creative - 4:56

Step #5 - Send leads here, NOT there - 6:25

BONUS - 7:54

⭐ FREE FOR YOU ⭐

The Fitness Member Avatar Cheat Sheet: https://www.loudrumor.com/perfect-member-avatar

ClickFunnels Landing Pages (14-Day Free Trial): http://bit.ly/clickfunnels-loudrumor-free-trial

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

#LoudRumor #FitnessMarketing #GymMarketing

In this episode of The GSD Show, the leading fitness business podcast, we're diving into what it truly takes to become the CEO of your fitness business—not just a gym owner wearing too many hats. "I think that's one of the biggest goals," he says, "is teaching owners to be the CEOs of their businesses."

In other words, instead of wearing too many hats and to avoid burnout, every gym owners should follow these 4 steps:

#1 - Learn: Educate yourself on running, growing, scaling your business through books and podcasts (like this one!)... another key to growth education is mentorship (LINK BELOW)

#2 - Execute: Execute what you learn, put it into practice, and make it permanent.

#3 - Train: Build systems and processes and train your team to execute on the things that provide consistent results.

#4 - Repeat: You want a business that runs, not a business you run. When you put the right systems and processes in place, and the right people to execute them, you're a CEO.

❗ GET HELP WITH #1 HERE ❗

Want access to the fitness business experts who will craft a plan for you to become the CEO of your business as fast as possible? Set up a FREE consultation to learn more about the LRVT TEAM program here: http://bit.ly/lrvt-team-youtube

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we sit down with Ulpiano Malachias, owner of the #1 Gracie Barra in the country, to talk about his incredible journey from bouncer to 7-figure gym owner. It wasn't that long ago when Gracie Barra Houston owner Ulpiano Malachias moved to the United States from Brazil.

He went from working as a bouncer at nightclubs so he could pursue his passion for jiu jitsu to becoming the owner of the #1 Gracie Barra in the country, running a 10,000 square foot, 7-figure gym!

In this video, Ulpiano explains what it takes to get there and how you have to completely shift your mindset from your passion and hobby, to full-scale entrepreneurship.

He breaks down the steps he took to become successful, continue living his passion, and the failures he learned from along the way.

This is an incredible episode with a powerful story you'll want to watch all the way through and share with other business owners pursuing their passions!

FREE DOWNLOAD:

One of the things Ulpiano says is critical to his success is knowing his numbers. This Cheat Sheet will help you track and measure your Marketing numbers for greater success: www.gsdkpi.com

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we dive into a game-changing strategy that top gyms use to dominate the market—leveraging science to sell more memberships, boost retention, and elevate their brand. Your gym is "backed by science." But you're probably not using that to your advantage to sell more memberships, increase retention, and enhance your brand…

The top gyms and fitness studios do! For example, Orangetheory uses the "Afterburn" and is "Backed by Science." They run HIIT workouts. If your studio runs HIIT workouts, technically you're backed by science too… So why do they own it? Here's why:

They capitalized on a true, science-based angle when it comes to HIIT workouts. Your gym can too! On the show is Pete McCall, he's an author, podcast host, and fitness educator…

Pete breaks down the science of fitness plus, we uncover hidden marketing messages your fitness studio can use to be "backed by science" and sell more memberships.

For example: Can HIIT actually slow down the aging process? Find out in this episode of The GSD Show!

FREE DOWNLOAD:

Marketing Science Training: https://www.loudrumor.com/marketing-science

MORE FROM PETE MCCALL:

All About Fitness Podcast: https://petemccallfitness.com/podcasts/

Book: Smarter Workouts: The Science of Exercise Made Simple: http://bit.ly/pete-mccall-book

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down the 5 offline advertising methods every gym and fitness studio should be using. For any fitness studio or gym to successfully maximize their membership base and overcome attrition, they need to have multiple advertising lines in the water!

Here's what that means:

Direct Mail

B2B

Mobile Billboards

Emails

Referral Campaigns

Matt Kafora, owner of 7 fitness studios (all earning 7-figures) and Loud Rumor CEO Mike Arce guide you through all 5 offline advertising methods, and here's why: Digital is not enough!

You can't outsell attrition.

BUT, you can combat it with greater lead flow, new members, and referrals.

This video teaches you how.

⭐ FREE DOWNLOAD⭐

Referrals Script: https://www.loudrumor.com/referral-script

Also, be sure to watch these videos that were mentioned in the training:

8 Ways to Increase Referrals: https://www.youtube.com/watch?v=zAU03MClVz0

The Ultimate B2B Strategy: https://www.youtube.com/watch?v=Ny9FB7Kp3L4

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're uncovering how one gym is pulling in $140K+ in monthly recurring revenue—and how his marketing is essentially FREE every month! His gym currently pulls in $140K+ in monthly recurring revenue!

As his Loud Rumor Account Manager, Alexa Zimmerman details how Mark does it and the 4 reasons his Marketing is FREE each month:

#1: Spend More (might sound counterproductive, but listen in around 12:40)

#2: Offer "FREE" (give people a taste of what you do: 20:44)

#3: Follow a Proven Sales Process (how this gym signed 86 members in one month: 30:30)

#4: Get "Qualified" Leads Not "Quality" Leads (this is critical: 33:29)

Alexa also dives into which platform your gym should advertise on, how, and how much to spend to go beyond "breaking even" and start profiting.

The data you're able to collect at your gym, and through advertising, allows you to duplicate your best members over and over again.

In other words, the members who are most loyal, wear your gear outside of your studio, brag about you, and spend way more than just their monthly membership dues… that's who you want to attract through advertising, get referrals from, and sign up daily!

🌟 FREE DOWNLOADS: 🌟

Referral Script: loudrumor.com/referral-script

Sales Script: loudrumor.com/brandon-play

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we're breaking down a huge misconception about branding that could be holding your studio back. Most fitness studios think it's their logo, colors, and tagline.

In reality, branding comes down to 2 messages being aligned:

1. How you claim to change the lives of your members…

2. How your members claim you change their lives to others…

See, what people say about you, based on how you make them feel, THAT'S branding.

So, how is "branding" hurting your fitness studio?

I explain in this episode!

I also run through 6 questions you should ask before every Ad you put out there…

Think about this: Do people choose to give Orangetheory a shot because of their logo and everything's orange?

Or, do they give them a shot because they believe they'll get results?

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us! Instagram: https://www.instagram.com/loudrumor/#

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor