Behind The Advisor

My guest today is a great example of why having a niche is so powerful. XYPN member Ryan Inman is the founder of Physician Wealth Services, a firm that specializes in working with (you guessed it) physicians. In fact, one hundred percent of his clients are doctors.

Completely focused on his niche, Ryan provides tons of awesome content for physicians through his blog, podcast, different Facebook groups, and more—all of which continue to drive him leads. Two years into starting his firm, he's over halfway to his way to his goal of reaching 70 clients. In this episode, Ryan shares his experience building his own firm, what he's done to make it such a success, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/149

Julia Lorenz-Olsen and Philip Olsen join us on the show to share some golden nuggets about their unique careers and the unexpected benefits their creative background has brought on. They discuss how they got started and how they settled on the business model they're currently in. Philip and Julia both lay out the difficulties involved in their careers and how they navigated the various hurdles presented to them.

You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/148

Today I'm excited to have XYPN member Xavier Maldonado on the show. The founder of Global Vantage Wealth Management in San Diego, Xavier specializes in working with dual-citizen clients with assets in multiple countries, with his primary focus on clients that are citizens of the United States and Mexico.

At one point, he came to the surprising realization that he was the only Spanish-speaking CFP in San Diego, as well as the only advisor that truly understood cultural norms for his target clients. This allowed him to establish trust with his clients, and bring them along with him as he moved among several different RIAs before ultimately starting his own firm. Listen in to hear how Xavier has managed to build a successful firm, his plans for growing it in the future, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/147

Today XYPN members Taylor and Kailie join the podcast to share the non-traditional paths into financial planning that led to them buying their father's practice. Sisters—and now business partners—Taylor and Kailie are going through a ton of change and evolution at the firm, and we've caught up with them to hear all about how they're figuring out what they want the business to be as it matures.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/146

From books to planning practices, the financial planning world can tend to be a bit boring and stale. Catie Hogan realized this early on and channeled her humor and fun-loving nature into her book as well as her practice. She has successfully found a way to get people interested in financial planning by using storytelling and finding creative ways to catch peoples' attention.

You can find show notes and more information by clicking here:https://www.xyplanningnetwork.com/145

Life gets messy and whether it's a new tax law or a looming divorce settlement, the value of a financial planner who has expertise in these areas is truly valuable. Diana Bacon joins us on the show today to discuss her career from working with multiple different firms to eventually moving to the fee-only model and starting her own firm. She discusses the struggles and issues she faced and shares some valuable insight into how she did it and how she would have done it differently.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/144

XYPN co-founder Michael Kitces is back on the show for another episode dedicated to answering listener questions! Today he and Alan Moore share how to communicate the value of financial planning, why it isn't always a good idea for advisors to take on every new client they can, and more. Listen in to hear advice for new advisors and seasoned advisors alike.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/143

As a tri-citizen of the UK, Australia and the US, Ashley Murphy has found a niche in the expat market. When it comes to multi citizenships, financial planning can get much more complicated. Ashley shares the dangers, difficulties and benefits that are involved with working with expat clients.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/142

The role of a supportive partner or spouse is extremely valuable to an entrepreneur and the success of their business and family. Mary Beth and Brian Storjohann join us on the show to share their inspiring journey through building a business, career changes, children and more. The pair have some really great tips on communication, optimism, work ethic and the various things that have helped them along the way.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/141

Finding a fulfilling and effective niche can take quite a bit of time and stress. If you take the time to truly figure out what fits your skills and passions, massive success is almost guaranteed. David Rae came into the financial advisor field with a theatre background and a passion for the LGBT community. He shares his unique niche and how his passions have helped his business take off in an incredible way.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/140