Behind The Advisor

XYPN's very own Jen Mastrud joins us on todays episode to share the exciting career path that's built her expertise and brought her to the point of thriving as XYPN's Director of Content Marketing. Jen's history working as a public speaker for a small university, a PR Director for a Poker company and now as the person in charge of XYPN's marketing has stretched and developed her skillset as an effective marketer.

In this episode, Jen shares the insights she's gained to help financial advisors take their marketing from non-existent or mediocre to a highly effective but efficient operation. You'll here her experience as Director of Marketing for XYPN, the specific marketing strategies that have been highly effective, the areas where advisors are best suited to start if they haven't done much marketing and how they can go about it. Don't miss this incredibly helpful and instructive episode.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/139

Tim Baker's career is a testament to the true power of having a niche focus for your business. After his time working in a hybrid firm, he decided to launch his own firm with a focus on working with pharmacists. He founded Script Financial in April of 2016, and his concentration on this niche has helped him add almost 50 new clients to his business in the last 18 months.

In this episode, Tim shares his unique path to success that included several different career changes after leaving the military before finding financial planning. He also goes into why he is a proponent of charging based on income and net worth, clever tactics he uses to seek out potential clients, and more.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/138

From fee only planning to tax planning, Scott Haley has found an interesting and successful business model for his firm. He joins us on the show to talk about how he got started in financial planning and what it was like getting a rough start initially and then finally finding the right fit in the industry. Scott shares his career ups and downs along with great advice on how to learn from others in the industry.

You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/137

Alan Moore and Michael Kitces join forces on this episode to address a topic that they have been getting a lot of questions about recently. They address the challenges that have been present when working with TAMPs and why they decided to launch XY Investment Solutions with the specific needs of XYPN members in mind.

You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/136

The process of transitioning from working within a firm to transitioning into a more independent hybrid RIA model and finally to owning his own RIA has given Taylor Schulte some great insight and experience. He joins us on the show to talk about these transitions, the ups and downs and how he ended up where he is today. From the details of working under an umbrella RIA to the details of owning his own RIA, Taylor has a lot of insight to share.

You can find show notes and more information by clicking here:http://www.xyplanningnetwork.com/134

Today we have two guests on the show to talk about how they made their rarely practiced firm-within-a-firm service model a success. Andy Brincefield and James Matthews, CEO of Consolidated Planning and Managing Director of Consolidated Planning's wholly owned subsidiary Blueprint, respectively, teamed up about a year ago to launch Blueprint as a new service model dedicated to NextGen clients. Given that Blueprint has its own advisors, marketing, recruiting, website, and office space, they have truly allowed the company to operate independently to reshape the planning process to the ideal fit for their target clients.

In this episode, we talk about how Andy and James approached branding this service model for success from the very beginning, how they got their broker-dealer on board with the idea, and so much more. If you work for a larger firm or are looking to build an XYPN style service model but aren't interested in being an entrepreneur and owning your own firm, then this episode is for you.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/133

Building a business that really fits your life and passions is a dream for many and Kay Dee Cole made it a reality. Kay Dee joins the show today to share her experience with discovering her passion for financial advising and building her own practice. She has some great advice and inspiration for those who want to start their own business even in the midst of a chaotic life.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/132

The financial planning field has been historically dominated by white males and focused on the same. This discussion is to bring a better understanding of the difficulties that the ethnic minorities and females have when trying to break into and become established in the field. This important and exciting discussion is being co-hosted by Kathleen Boyd and Bill Simonet who both have unique and valuable experiences and views that will help us see things from different perspectives.

You can find show notes and more information by clicking here: http://www.xyplanningnetwork.com/131

What does it take to start and grow a successful financial planning firm? Today's guest is here to share how he managed to do just that. Patrick Brewer is the founder of SurePath Wealth Management, a fee-only financial planning firm based in Austin, Texas that grew from $0 to over $250,000 in annual revenue in just 13 months. In this episode, Patrick discusses what led to him launching his own firm, the lessons he learned along the way, and more.

You can find show notes and more information by clicking here: https://www.xyplanningnetwork.com/130

Deciding on your fee structure can be a challenge depending on the type of firm you want to have and the clients you serve. PJ Wallin joins us on this episode and fills us in on his reasoning for using this method and gives some great insight on how to make it work and why it works so well for his clients. He also shares the ups and downs of his career and the process of building a successful and unique financial planning business.

You can find show notes and more information by clicking here:https://www.xyplanningnetwork.com/129