2021 - VISUALS: https://getbehindthebillboard.com/2021/12/10/episode-33-bestof21pt1/

How was it for you?

At Behind the Billboard we were genuinely surprised at the quality of this year’s output. And ended up conveniently🤔

with 21 pieces from 2021 worthy of discussion in our end of year pod.

The chat went fairly deep and crisp and even, aided by some chilled beers and delicious pigs in blanket flavoured crisps (cheers Jon).

We went on a bit like you do…and ended up with a two-parter. So if you’re needing a break over the festive period, you know where to come.

For those wanting to know our process of how we get to the list…there isn’t one. Well nothing you could actively call a process. We just ask our esteemed guests and listeners what caught their eye this year when they’ve been out n about. Or merely scrolling through Instagram. And then we chuck in some of our BtB favourites too.

We have a bit of everything - special builds, murals, projections, digital and of course classic 6, 48 and 96 sheets.

Hope you enjoy it as much as we did. It’s great to be back in the studio and chatting with the great and the good of the OOH community. Thanks again to Talon our sponsors, Jon for basically doing everything behind the scenes, Jordan for his continued good-looks and to all our brilliant guests. And most importantly thanks to you our listeners.

Have a great Christmas and stick with us in 2022 we have an amazing line-up.

FOLLOW WITH VISUALS: https://getbehindthebillboard.com/2021/11/26/episode-32-mike-nicholson

We’d heard so many good things about Mike over the years and seen his work at all the award shows, but our paths had never crossed.

Until now.

The pod was the perfect opportunity for Hugh and Dan to find out more about one of adlands most talented and nicest blokes.

And he didn’t disappoint (esp in the wardrobe department, the signature Hawaiian shirt setting a bright positive mood from the get-go)

Mike’s billboards are a masterclass in how to do great ooh.

Brilliantly simple ideas distilled down to the absolute minimum (Heg would approve) art directed with craft and wit. There’s not an inch of fat on his work. This is why it’s so awarded and still looks so fresh today.

Quick example - The Tunes 6 sheet:

No headline, no endline, no website, no logo, no hashtag bollocks.

No need.

Just a plunger - made from 3 pack shots (3 packs!!! A client’s dream!)

That’s it.

The bare minimum.

Written on placement, it’s no surprise this was the work that got Mike hired at AMV.

And set a theme of simplicity and graphic brilliance that coursed through his work ever since - either with initial partner Daryl Corps or later with Paul Pateman.

As well as billboards we discussed Mike’s various ECD jobs in the UK and abroad, his teaching work at the SCA and his bedroom wallpaper, which was up there with his Hawaiian Shirts.

Thanks again Mike. Dan and Hugh loved it.

#behindthebillboard #btb #posters #billboards #ooh #outdoor #amv #tbwa #museumofchildhood #tunes #dunloptyres #theeconomist #sca #johnsmiths 

We’re back. Behind the Billboard is back.

Amazing guests are back

Hugh’s heavy breathing

Dan’s crap jokes

Jon’s off-mic eye rolls.

Overly long social posts.…they’re all back.

And we’re starting Series 3 where we left off…with Tiger Savage, talking us through her time at Leagas Delaney and M&C Saatchi. Full disclosure we recorded this earlier in the year but we've held it back to launch series 3!

Hear the stories behind billboard brilliance for Adidas, Vogue.com, Becks, British Airways and more. Tiger is right up there when it comes to iconic famous billboard work and it was a total pleasure having her on the show - twice ;-)

Hope you enjoy it and stay with us - we’ve got some amazing guests coming up.

IMAGES: https://getbehindthebillboard.com/2021/11/12/episode-31-tiger-savage-part-2/

Cheers!

Dan and Hugh finally sit down with Tiger Savage, having talked about much of her work on previous shows with her peers. It was so good to talk through her incredible body of work for some of the best agencies in the country.  

Visuals :  https://getbehindthebillboard.com/episode-30-tiger-savage-part-1/

Also - buy some SHUGS: www.shugs.co.uk

Also -  keep checking this link out for some lip balms: www.aandb.world

Dan and Hugh talk with Michael [or Mike] Lee, Creative Director at Oatly who has presided over some of the most iconic outdoor ads our industry has seen in the last few years. Polarising the creative community and prompting complaints and legal action from the dairy lobbyists... we get behind it all. visuals:  https://getbehindthebillboard.com/2021/04/01/episode-29-micheal-lee/

Dan and Hugh talk with Copywriter extraordinaire Sue Higgs, going through her amazing body of billboards and posters for Vauxhall, Smirnoff, Regal and BA... among many others. Visuals: https://getbehindthebillboard.com/2021/03/26/episode-28-sue-higgs/

Hugh and Dan talk with Dave Buonaguidi AKA @RealHackneyDave about his time in Adland and about what he's up to now... still making posters for walls... but in galleries and homes around the world!  Visuals here: https://getbehindthebillboard.com/?p=942

Dan and Hugh virtually meet up with the legend that is Sir John Hegarty. I'm not sure what else to add in this intro as... well.... its John Hegarty. He's a frikkin' legend. Just listen in..... it's a proper belter this one. Visuals [as if you need them for this one] - https://getbehindthebillboard.com/2021/02/11/episode-26-sir-john-hegarty/

Dan and Hugh meet with founder of Uncommon London Nils Leonard, covering Outdoor work for Volvo, Tate, Habito, Brewdog and the 2020 Outdoor hall of fame campaign for B&Q.  Follow the visuals here:  https://getbehindthebillboard.com/?p=820

Hugh and Dan chat to Rich Denney, ECD @ St Lukes London about his billboard work for Carlsberg, NSPCC, Morrisons and of course last years impressive NHS/SHN proactive concept that took the world by storm. Visuals here: https://getbehindthebillboard.com/2021/01/28/episode-24-rich-denney/