In this episode, Jimmy sits down with Walid Nasserdeen, advisor, author, and supply chain expert, to talk about the challenges CPG brands face as they scale. From forecasting and inventory management to AI, profitability, and navigating retail partnerships, Walid shares practical strategies for founders at every stage.

Topics Covered

• Demand planning, forecasting, and clean data

• How AI helps (and doesn’t) in supply chain management

• The risks of excess inventory vs. stockouts

• Coaching vs. services for small founders

• Retailer relationships, proactive communication, and negotiation

• Pricing strategies, COGS, and ensuring profitability

• DTC vs. retail tradeoffs

• Lessons from Walid’s book Mind Your Business
  

Connect with Walid Nasserdeen

• 👤 LinkedIn: Walid N

• 📸 Instagram: @walidn

• 🌐 Website: wndeenadvisory.com

• 📚 Book: Mind Your Business – Amazon

Connect with the Hosts

• 👤 Jimmy Feeman – Linktree

• 👤 Daniel Yarzagaray – LinkedIn

In this episode Joe and Drew break down their rocketship success so far launching Smearcase and building serious hype in one of the hardest categories in the grocery game.

smearcase.com

Connect with the Guests

👤 Joe Rotondo

👤 Drew DiSpirito

Connect with the Hosts

👤 Jimmy Feeman – Linktree

👤 Daniel Yarzagaray – LinkedIn

🎙️ Jimmy and Daniel sit down with Joelle Weinand, founder of Nutcase Milk, to hear how disappointment with store-bought chocolate milk led to creating a nostalgic yet clean cashew milk. 🥛 From restaurant struggles and third-party delivery battles to building a beverage brand with real ingredients and natural electrolytes, Joelle shares the unfiltered founder journey. 🌟 Plus, hear about Nutcase Milk’s upcoming launch, Whole Foods trial, and why authentic storytelling matters in CPG.

What You’ll Learn

• How Joelle turned a kitchen experiment into Nutcase Milk

• Why cashew milk with natural electrolytes stands out in the crowded beverage space

• Lessons from running a restaurant and navigating hidden costs

• The real value (and headaches) of third-party delivery like Uber Eats

• Why authenticity in founder stories connects deeper with customers

Connect with Joelle & Nutcase Milk

💼 Joelle Weinand (LinkedIn): https://www.linkedin.com/in/joelle-weinand

📸 Nutcase Instagram: https://www.instagram.com/drinknutcase/

🌐 Nutcase Website: https://www.drinknutcase.com/

Connect with the Hosts

👤 Jimmy Feeman – https://linktr.ee/Jamesfeeman

👤 Daniel Yarzagaray – https://www.linkedin.com/in/daniel-yarzagaray

🎙️ Jimmy and Daniel connect with Tyler Overmier, founder of Sigma Snacks, to talk about building an all-natural caffeinated cookie brand while balancing a full-time job and a baby on the way. 🍪☕ From unit economics and loan repayments to fundraising strategies and grassroots pop-ups, this episode dives into the realities of launching a CPG company from scratch. 💡 Jimmy also shares hard-won lessons from NoBaked’s early days—on burn rates, frugality, and why sometimes keeping your day job is the smartest move.

What You’ll Learn

• How Tyler turned Sigma Snacks from a college idea into a plant-based, caffeinated cookie

• Why knowing your personal & business burn rate is essential for survival

• Lessons on bootstrapping vs. raising equity early on

• Grassroots growth tactics: pop-ups, gyms, coffee shops, and micro-influencers

• The long-term vision: cash flow focus vs. scaling toward $100M exits

Instagram - @sigmasnacks  

Facebook -@sigmasnacks

TikTok - @sigmasnacks  

LinkedIn - @sigmasnacks  

website for online ordering - https://eatsigmasnacks.com😗

Connect with the Hosts

🎙️ Jimmy, Daniel, and Megan kick off this episode with the launch of Behind the Food University—a new platform to help founders start their food businesses. 🍪 Megan shares her journey from leaving a $24k corporate job to building No Baked Cookie Dough from pop-ups to storefronts and CPG, with all the messy lessons in between. 💡 The team also dives into distribution headaches, decision fatigue, bootstrapping realities, and balancing entrepreneurship with parenthood.

What You’ll Learn

• How Megan turned No Baked Cookie Dough from an idea into a national brand

• Why bias toward action beats over-planning in entrepreneurship

• The realities of bootstrapping: cash flow, decision fatigue, and persistence

• The challenges (and pain) of working with distributors like UNFI & KeHE

• How the team is building Behind the Food University with webinars, ebooks & courses
  

Connect with Megan & NoBaked

💼 Megan Feeman (LinkedIn): https://www.linkedin.com/in/meganfeeman

📸 NoBaked Instagram: https://www.instagram.com/nobaked/

📘 NoBaked Facebook: https://www.facebook.com/nobaked/

🐦 NoBaked X (Twitter): https://x.com/nobaked

🌐 NoBaked Website: https://nobakedcookiedough.co/

Connect with the Hosts

👤 Jimmy Feeman – https://linktr.ee/Jamesfeeman

👤 Daniel Yarzagaray – https://www.linkedin.com/in/daniel-yarzagaray

🎙️ Jimmy sits down with Bryant Williams, founder of Hardcore Peanut Butter, to talk about turning a kitchen experiment into a protein-packed brand. 🥜 From the tough lessons of co-manufacturing to building a grassroots growth strategy, Bryant shares what it really takes to scale in CPG. 🚀 Plus, hear their bold vision for allergen-free peanuts using CRISPR technology.

What You’ll Learn

• How a pet food project inspired Hardcore Peanut Butter

• Why persistence + early believers make or break a founder

• The risks of nut butter production & self-manufacturing

• How local events & pop-ups drive real growth

• The future of allergen-free peanut butter with CRISPR

Connect with Bryant & Hardcore Peanut Butter
📸 Instagram: https://www.instagram.com/hardcorepb

🌐 Website: https://www.hardcorepb.com/
💼 LinkedIn: https://www.linkedin.com/in/bryant-c-williams
🐦 Twitter (HardcorePB): https://twitter.com/hardcorepb_

Connect with the Hosts

Learn more about Cirrus Capital ⁠⁠⁠Here⁠⁠⁠

Learn more about owning your own NoBaked Scoop Shop ⁠⁠⁠Here⁠⁠⁠ 

Daniel and Jimmy dive into the latest shifts in the food industry — from GLP-1 drugs and dairy’s resurgence to cash flow pressures and the broader challenges food founders face.

Further Reading & Resources

• 📰 Danone targets GLP-1 users with new drink (Reuters, Aug 11, 2025) https://www.reuters.com/business/healthcare-pharmaceuticals/danone-targets-consumers-taking-weight-loss-drugs-with-new-drink-2025-08-11
  

• 📰 Dairy is so back: High-protein, gut-healthy superfood shoppers love (Business Insider, Jun 2025) https://www.businessinsider.com/dairy-demand-high-protein-gut-healthy-raw-food-health-trends-2025-6
  

• 📰 How milk got its mojo back (Financial Times, May 2025) https://www.ft.com/content/bd2e955a-bc55-428a-af9d-547445fb6a78
  

• 📰 Why cash flow health is top of mind for food CFOs (Food Dive, Jan 6, 2025) https://www.fooddive.com/spons/why-cash-flow-health-is-top-of-mind-for-food-and-produce-cfos/733985
  

• 📰 Top 7 Challenges in the Food Industry (Folio3, Feb 25, 2025) https://foodtech.folio3.com/blog/top-7-challenges-in-food-industry
  

• 📰 PLM for the Food Industry: Challenges & Solutions (LeverX, Apr 9, 2025) https://leverx.com/newsroom/plm-for-the-food-industry
  

Connect with the Hosts

• 👤 Jimmy Feeman – https://www.linkedin.com/in/jimmyfeeman
  

• 👤 Daniel Yarzagaray – https://www.linkedin.com/in/daniel-yarzagaray

We chat with Isaiah Thomas, co-owner of The Pepper Pott, a Nashville-based food truck and grab‑and‑go spot serving vibrant Guyanese Caribbean cuisine.

Connect with Isaiah & The Pepper Pott

• 👤 LinkedIn (Isaiah Thomas): Isiah A. Thomas thepepperpott.com+14linkedin.com+14thepepperpott.com+14instagram.com+1

• 🌐 Website: thepepperpott.com thepepperpott.com+1

• 📸 Instagram: @thepepperpott instagram.com+1

Learn more about Cirrus Capital ⁠Here⁠

Learn more about owning your own NoBaked Scoop Shop ⁠Here⁠

In this episode, we sit down with Shannon Imler, founder and CEO of The Ice Cream Factory, a Missouri-based company spreading happiness with premium, clean-label ice cream.

Connect with Shannon & The Ice Cream Factory

• 👤 LinkedIn: Shannon Imler
  

• 🌐 Website: icecreamfactoryco.com
  

• 📸 Instagram: @icecreamfactoryco
  

• 👍 Facebook: Ice Cream Factory
  

Learn more about Cirrus Capital ⁠⁠Here⁠⁠

Learn more about owning your own NoBaked Scoop Shop ⁠⁠Here⁠⁠

Jesse Barruch is the co founder of WHIMS

WHIMS is reimagining America’s favorite confections—without the sugar.

We make nostalgic treats with zero added sugar, dairy-free ingredients, and uncompromising flavor. It’s the candy you grew up on, made for how you eat now.

Books Mentioned: Ramping Your Brand: How to Ride the Killer CPG Growth Curve

https://www.whimsdelights.com

 ⁨@whimsdelights⁩