eMarketer analyst Mark Dolliver discusses the digital life of a teen. How many of them have smartphones? What social media do they use? Which video platforms do they spend the most time with? And how do they feel about advertising?

eMarketer analyst Mark Dolliver discusses the digital life of a teen. How many of them have smartphones? What social media do they use? Which video platforms do they spend the most time with? And how do they feel about advertising?

In today's episode of "Behind the Numbers," eMarketer's Paul Verna breaks down Netflix's latest results. Listen in to find out why Netflix is not a technology company, and which competing platform is Netflix's most credible challenger.

Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies.

In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world.

In today's episode of "Behind the Numbers," eMarketer's Paul Verna breaks down Netflix's latest results. Listen in to find out why Netflix is not a technology company, and which competing platform is Netflix's most credible challenger.

Once a collection of homely local ads, the New York subway system now features an array of provocative campaigns, many of them for digital native companies.

In the latest episode of "Behind the Numbers," we dig into this unusual outpost of the out-of-home advertising world.

UK Analyst Bill Fisher talks about the difficulties of measuring digital ads across the pond.

He also discusses how digital campaign success is currently measured and what metrics brands are turning to beyond clicks and impressions.

UK Analyst Bill Fisher talks about the difficulties of measuring digital ads across the pond.

He also discusses how digital campaign success is currently measured and what metrics brands are turning to beyond clicks and impressions.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.