Last September, the company Eaze, California’s largest legal cannabis delivery marketplace rebranded itself. It was their first brand refresh since 2014. To do so they enlisted the help Born & Bred, a SF-based studio that specializes in designing scalable brands. To talk about the thinking behind this rebrand we’re going to talk to Sheena Shiravi, VP of Marketing at Eaze, and Kyle Merwin, Co-founder and Head of Brand Strategy at Born & Bred.

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