This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of KFC Australia: Michelin Impossible, awarded Gold in Instant Impact in the 2021 WARC Awards for Effectiveness. KFC shifted perceptions around its food quality with a bold quest to gain a Michelin Star for one of its restaurants in Australia.

We spoke to Sally Spriggs, Group Marketing Director at KFC South Pacific, and Ryan O'Connell, Chief Strategy Officer at Ogilvy Australia to find out more.

Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.