Sign up to save your podcasts
Or
Share Behind the Winning Idea - 'Shame to Pride'
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Behind the Winning Idea - 'Shame to Pride'
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Aldi: Shame to Pride, winner of the Sustained Growth Grand Prix in this year's WARC Awards for Effectiveness.
Aldi ran a ten year multi-channel campaign to improve perceptions, grow share, and become a top-5 grocery retailer in the UK. We spoke to Jamie Peate, Global Head of Retail Strategy at McCann Worldgroup, and Laura McKinlay, Managing Partner at McCann Manchester, to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
View all episodes
By WARC
5
1010 ratings
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Aldi: Shame to Pride, winner of the Sustained Growth Grand Prix in this year's WARC Awards for Effectiveness.
Aldi ran a ten year multi-channel campaign to improve perceptions, grow share, and become a top-5 grocery retailer in the UK. We spoke to Jamie Peate, Global Head of Retail Strategy at McCann Worldgroup, and Laura McKinlay, Managing Partner at McCann Manchester, to find out more.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
More shows like The WARC Podcast
View all
The McKinsey Podcast
378 Listeners
The Knowledge Project
2,693 Listeners
Decoder with Nilay Patel
3,144 Listeners
The Diary Of A CEO with Steven Bartlett
8,385 Listeners
Modern Wisdom
3,977 Listeners
Inside the Strategy Room
173 Listeners
Nudge
178 Listeners
The CMO Podcast
350 Listeners
Uncensored CMO
48 Listeners
On Strategy Showcase
46 Listeners
Leadership Next
101 Listeners
The Artificial Intelligence Show
197 Listeners
ReThinking
638 Listeners
Marketing Against The Grain
356 Listeners
Prof G Markets
1,430 Listeners