This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Speight's: The Dance, awarded Bronze in Sustained Growth in the WARC Awards for Effectiveness in 2021.

Speight's reclaimed and redefined "mateship" to turn around it's brand sales to the tune of 14.9% revenue growth. We spoke to Lucinda Sherborne, Executive Planning Director at DDB New Zealand and Rachel Ellerm, National Marketing Director at Lion to find out more.

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