It has been called “the last good day on the internet”: on February 26, 2015, Americans flocked online to watch fugitive llamas in Arizona evade their captors on a live broadcast, shortly before an ambiguously colored dress—blue and black to some, white and gold to others—was uploaded online. At BuzzFeed, which sent the dress to unprecedented levels of global virality, Ben Smith watched it all unfold. He realized in that moment just how popular divisive content could be. In hindsight, it was a grim foreshadowing: social media created the perfect conditions for an exceedingly polarizing presidential candidate to thrive.

In this episode of Journalism 2050, Smith, the cofounder and editor in chief of Semafor, joins Emily Bell and Heather Chaplin to reflect on the thrill of being a journalist in the early years of social media, the internet’s evolution since then, and how AI has become the latest vehicle for techno-evangelism. Even as politics and the tech industry tack right, he insists upon his “core conviction” that good journalism will always find a way to survive.

Should we mourn journalism’s past? How worrying is the future of the news? If Ben Smith was starting out now, would he even be a journalist? Over twenty-five years, as a blogger, editor, and founder—from Politico and BuzzFeed News to the New York Times and, now, Semafor—Smith’s career has always been a revealing indicator of the state of the journalism industry, and where it’s going next.

Further Reading:

• “What Colors Are This Dress?” BuzzFeed, February 26, 2015
• “The Internet of the 2010s Ended Today,” by Charlie Warzel, April 2023, on how BuzzFeed News “defined an era.”
• “The New York Times’ success lays bare the media's disastrous state,” Emily Bell, The Guardian, February 2020
• “Why the Success of the New York Times May Be Bad News for Journalism,” Ben Smith, New York Times, March 2020

Hosts: Emily Bell and Heather Chaplin

Producer: Amanda Darrach

Production Coordinator: Hana Joy

Research: Samuel Earle

Art Director: Katie Kosma

Illustrator: Aaron Fernandez

Music: Henry Crooks