This original episode was a free coaching call from a podcast listener. Shasta had grown her initial business with low-paying customers on an hourly rate. She couldn't figure out how to transform that business into one that produced a livable income and time for herself to rest. I quickly saw her block. She had a scarcity mindset of thinking that there were no new customers out there. She thought her only option was squeezing her current bag of lemons until the skin started breaking. I explained to Shasta that there is no more juice in there and that she needs a brand new bag of lemons. This scarcity mindset is prevalent in new cleaning owners and especially the solos out there.