I am excited to introduce my friend and YouTube superstar, Cassandra Aarssen to Solo Cleaning School. I invited her to be an expert guest in the SMART Cleaning Tribe that I lead for team cleaning companies needing accountability around goals. Cassandra was a busy mom of two small kids when she started her home organizing business. At the time, she was also running a daycare with 9 children for extra money. She saw home organizing as a way to make extra money and possibly get out of the daycare business. It did WAY more than that! Her husband recommended that she record a video with her phone and upload to YouTube. Cassandra has continued this discipline for over 7 years and 750 videos! In this interview, she shares the Clutterbug story. You may be thinking... 'Ken, she isn't a solo cleaner. Why should I care?' For one, she was a solo operator of her home service business like you and I. Secondly, she turned her local brand into a global one that now earns her hundreds of thousands of dollars. 

Cassandra had some real power quotes in the interview that I wanted to make sure I took note of!

"I realized you can make something one time and sell it over and over and over again with a book or a concept or a video or a cleaning checklist or an e-book. That's when my eyes really opened up to the magic of the internet and the magic of working smarter, not harder!"

"My advice is to start with one platform and when you can master it, when it seems easy, then add another one."

"It's not about having something perfect. It's about just being consistent."

"You're not going to learn from reading and researching and planning. You're going to learn from doing."