Recently, a listener to the podcast took me up on my free coaching call option on my website. Niki Kempf of Custom Cleaning in Dyersburg, TN had some pretty big questions. Niki was close to pulling the trigger on a coaching program for $10,000+ and decided to hold off. She left that situation discouraged as her family has big dreams and no idea how to get there. Our call was awesome. I didn't ask her about her business or what she wanted her business to look like. Instead, I asked her about her dream. She shared an awesome vision. First of all, she is recently married and Niki and her husband want to grow their personal ministry to help people coming out of rehabilitation programs. She wants to mentor them, possibly hire them, and definitely donate to organizations that support them. She wants to get her husband out of his job to help her in the cleaning business. This lit her up! Then she told me something amazing. They have a dream to give away 80% of their income. Whoa! I shared the JC Penney story and how he was known for giving away 90% and living off 10%. This is the opposite model of the church/tithing model where the Christian tithes 10% and lives off 90%. Niki loved this. Then I built her dream as I shared a story of a cleaning friend doing something similar. Jessica comes from a rough situation where she dealt with abuse. She has a huge dream to help battered women in her area. She wants to hire woman coming out of the shelters to get them back on their feet. Then she wants to start a non-profit where her cleaning business funds a portion and both the cleaning business and non-profit could be in a commercial building that she buys. Jessica would have a building for everything she wanted to do and the income to do it. Niki LOVED this even more. That's when I shared the Home Depot story.

"Niki, let's say you wanted to hang a picture in your living room. You walk into Home Depot and find a worker. You ask him where the tools are for hanging pictures. Instead of telling you, he asks you a question back. In fact, he asks several questions. How large is the picture frame? How much does it weigh? Is it fragile, made of glass? What type of wall are you hanging it on? Is it plaster or dry wall? If it's plaster, how thick is the plaster and is there brick behind it? If it's drywall, can you locate the studs or will you be able to use studs? You would look at this Home Depot employee like he had two heads. You'd wonder why that all mattered as you simply want to hang the picture frame and need the tools."


Read the rest of this article at the Smart Cleaning School website