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In this episode, Alfredo Garcia joins On Top of PR host Jason Mudd to discuss best practices for producing PR events. 

Tune in to learn more!

Our guest:

Our episode guest is Alfredo Garcia, vice president of sales for Sight & Sound and Mugwump Productions. He started his journey with Sight & Sound as a marketing intern, where he discovered his passion for the audio-visual production side of events. Now an executive leader, he’s played a pivotal role in the company’s growth from 15 employees to more than 50 today. 

Five things you’ll learn from this episode:

1. Questions event producers will ask 
2. Technical media accommodations 
3. How much notice event production teams need 
4. What organizations should consider before planning an event 
5. Logistics and budget planning

Quotables:

“My first question is always the same, no matter what type of media event it is. And that is, “Why are we doing this event? Why are we spending your money? Why are we pulling in resources and what is the purpose and outcome we are trying to get out of this event?” — @Alfredo Garcia

“If you’re depending on media to be there, how embarrassed might you be if they just can’t come or don’t come for whatever reason?” — @JasonMudd9

“If you’re depending on media to fill the room, you better have a pretty good announcement.” — @JasonMudd9

“Whenever I see a whole bunch of microphones, I think of crisis communication.” — @Alfredo Garcia

“Why would you not want to engage with an expert company to have them bring their experience, know-how, and ideas that might save you time, money, and ultimately drive home that better first impression for the attendees at your event?” — @JasonMudd9

“We try to become an extension of what our clients are trying to do. We are thinking of things people don't think about.” — @Alfredo Garcia

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About Alfredo Garcia

As Sight & Sound’s vice president of sales, Alfredo manages daily sales operations, develops sales strategies, and forecasts company revenue. He focuses on client retention and expanding the client base locally and nationally. 

Alfredo earned a communication degree from Jacksonville University, which laid the foundation for his career in the hospitality industry. He’s drawn to the industry’s opportunities for travel, bringing creative solutions to events, and building long-lasting relationships. His journey with Sight & Sound began in 2005 when he joined as a marketing intern and discovered his passion for the audio-visual production side of events. After progressing through roles as a marketing coordinator and project manager, he found his niche in sales. 

Outside of work, Alfredo enjoys gardening with his wife, traveling with his family, and supporting all his local sports teams. 

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
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