In this episode, Steve Alexander sits down with Adam Cherry, president and owner of Cherry Optical Lab, to uncover best practices for selecting an optimal optical lab. From defining quality and service standards to understanding the importance of philosophical alignment, Adam shares valuable insights grounded in his extensive experience in the optical industry. The conversation also touches on the impact of vision plans on lab selection and the importance of open communication with lab vendors.

00:00 Introduction and Welcome

00:31 Adam Cherry's Journey into the Optical Industry

02:21 The Old-Fashioned Way of Doing Business

04:27 Defining Quality and Customer Focus

07:12 Choosing the Right Optical Lab

22:40 Challenges with Vision Plans and Lab Selection

31:58 Recap and Final Thoughts

In this engaging and insightful episode, Steve Alexander sits down with Bill Gerber, a seasoned expert in optical merchandising and practice growth strategy, to uncover best practices for optimizing the patient experience and increasing profitability in independent eye care practices. From multiple pair sales to integrating technology and reshaping in-office culture, Bill offers actionable guidance grounded in decades of experience.