Better Events

This week, we sit down with Lynn Edwards of Evo3 Events to explore the intricacies of Trade Shows in the event industry and how she thinks we need to shake things up. We define what trade shows are (and aren't), how they apply to various event niches, and share some keys to success. Lynn provides insights on improvements and offers actionable strategies for you to enhance your next trade show.

SHOW NOTES:

Connect with Lynn Edwards:

Instagram: https://www.instagram.com/lynnconspicuous/

LinkedIn: https://www.linkedin.com/in/lynn-edwards-20155b4/

Website: https://www.evo3events.com/

Facebook: https://www.facebook.com/lynn.edwards.777701/

Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/conference

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

This week, Logan & Mary check in on their progress on their 2023 goals and set new ones for 2024. They reflect on how they're feeling about the new year, the value of setting goals, and discuss some new ideas for the podcast moving forward.

SHOW NOTES:

Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/conference

Bonus Tip: Harry Potter LoFi: https://open.spotify.com/playlist/7EEo7Ypc5Fy8yt0ljcmlkb?si=4bd651d345084b15

Listen back to last year's episode on 2022 lessons learned, Episode 86: https://open.spotify.com/episode/3AdxbffroT2inWQ8C2zW1m?si=r0wrqHFfR0Kd2JDgKR6plQ

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

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FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

In this episode, Logan & Mary break down the crucial decision-making process of event professionals when it comes to selecting the right projects. They discuss aligning your clients and your goals, honing in on what events and roles bring you joy and the factors that contribute to a successful and fulfilling event. Tune in for practical tips and a thoughtful discussion on saying "yes" to the events that truly matter.

SHOW NOTES:

Register for the replays from the 2023 Better Events Conference: https://app.swapcard.com/login/event/2023-better-events-conference/registration

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

In this week's episode, we sit down with Michelle Gifford of XXX about how you can build your personal brand as an event professional on social media. We discuss why consistency is a game-changer, why you need to build your brand (and yes you have a personal brand whether you want to or not), and how you can grow your audience and clientele with social media.

SHOW NOTES:

Connect with Michelle Gifford:

Instagram: https://www.instagram.com/iammichellegifford/

LinkedIn: https://www.linkedin.com/in/michelle-gifford-b75998185/

Podcast: https://podcasts.apple.com/us/podcast/the-social-strategist-with-michelle-gifford/id1440084675

Website: https://iammichellegifford.com/

SUPPORT THE PODCAST:

Buy us a coffee: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

The 2023 Better Events Conference is a wrap! Mary and Logan reflect on what their highlights were from this last year's first-ever Better Events Conference. They also share what surprised them and hear from attendees about what their favorite moments were. We couldn't do this conference without a few thank yous:

Thank you to our generous partners: Corporate Curling, Laura Lloyd Events, Swapcard, Evo3 Marketing, and Snapbar

Thank you to our board of directors: Vanessa Loney, Meg Strahle, Icie, Scooter Taylor, Arianna Black and Keneisha Williams

And thank you to our event team behind the scenes: Luke Clements and Caitlin King

SHOW NOTES:

Purchase the replays of the Better Events Conference: https://app.swapcard.com/login/event/2023-better-events-conference/registration

2023 Partner Offers

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

We're back with Season 4 of the Better Events podcast! We're taking a look back at 2023 to reflect on lessons learned in business and events. Logan & Mary share what they learned over the past year, their key takeaways, and some tips for how you can avoid learning them the hard way yourself.

SHOW NOTES:

Rewatch the replays from the 2023 Better Events Conference: https://bettereventspod.com/conference

Mary's Favorite Pen: https://amzn.to/47lEF9K

Listen back to last year's episode on 2022 lessons learned, Episode 86: https://open.spotify.com/episode/3AdxbffroT2inWQ8C2zW1m?si=r0wrqHFfR0Kd2JDgKR6plQ

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

LAST CALL to join us tomorrow, Wednesday December 20th for our virtual conference, the Better Events Conference, hosted on Swapcard.

Buy a ticket to join us at the conference: https://bettereventspod.com/conference

Thank you to our conference partners:

Learn more at https://bettereventspod.com/conference

It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th.

Buy a ticket to join us at the conference: https://bettereventspod.com/conference

Thank you to our conference partners:

Learn more at https://bettereventspod.com/conference

That's a wrap for Season 3 of the Better Events podcast! This week's episode is our #135 overall and we're so grateful to have you all here. We recap some of our favorite episodes from the year, reflect on the season overall and our relationships with you, the listeners! We also recap some moments that gave us the warm fuzzies at events we worked and how we're feeling as we get ready for 2024.

SHOW NOTES:

Register for the Better Events Conference: https://bettereventspod.com/conference

Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod

THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!

Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V

Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117

——

FOLLOW US ON INSTAGRAM:

@bettereventspod

@loganstrategygroup_events (Logan)

@epeventsllc (Mary)

It's not too late to join us for our virtual conference, the Better Events Conference, hosted on Swapcard on Wednesday, December 20th.

Buy a ticket to join us at the conference: https://bettereventspod.com/conference

Thank you to our conference partners:

Learn more at https://bettereventspod.com/conference