Better Food Stories

Better Food Stories

By Better Food StoriesArtsFood
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Better Food Stories episodes

  • An Alternative to Coffee? An Interview with Ritual Energy Founder Alex Nielsen

    Alex Nielsen was a a busy sophomore at the University of California, San Diego, managing an engineering degree, an active social life and running triathlons when he began looking for something (healthy) that would help get him through his demanding schedule.

    Caffeine and clean eating quickly became his answer to staying on top of life’s many dimensions. However, biking around campus with coffee quickly became a chore, energy drinks were loaded with chemicals, and energy snacks were filled with sugary syrups and other highly refined ingredients.

    That’s when Alex had his lightbulb moment. And, after early three years of experimenting with caffeine sources and natural foods, the first Ritual Energy snack was born in 2016.

    Today, Ritual Energy’s products are available around the country on their website, Amazon Prime and across, plus 80 retailers nationwide.

    In our conversation, Alex chat about:

    • All things coffee and caffeine
    • How he became passionate about clean eating
    • And, why he ultimately decided to start a food business
    • You can also shop this brand on Amazon. Here’s my personal recommendation:

      Ritual Energy Almond Toasted Coconut

      Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

      Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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      Support this podcast: https://anchor.fm/better-food-stories/support
      34 min
    • Discovering the Flavors of Brazil with Brazi Bites

      What started as a dream to share part of her Brazilian culture in the U.S. came a reality for Junea Rocha. The entrepreneur and co-founder of food brand Brazi Bites, is making major waves in the frozen food space with her delicious freezer-to-oven cheese bread snacks.

      In this episode, I’m excited to introduce you to Junea as we chat about:

      -How she and her husband went from making cheese bread in their kitchen to launching in major retailers, including Target, across the nation

      -How Brazil Bites ended up on popular TV show, Shark Tank, and what they learned from that experience

      -Why Junea decided to go from a successful career in project management to launching a food company.

      You can check out show notes to this episode, as well as all past episodes of Better Food Stories on adriagreenhauff.com/podcast. 

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      Support this podcast: https://anchor.fm/better-food-stories/support
      29 min
    • How to Be a Food Influencer in 2019 with Kimia Kalbasi of Kimia's Kravings

       In a world of infinite food blogs and 15-second Instagram videos, being a successful food influencer doesn’t come in easy in 2019 – but it’s also not impossible.

      Today on podcast I’m talking to my friend and fellow foodie Kimia Kalbasi, a San Francisco-based food and lifestyle content creator and expert in social media storytelling and community building. 

      In this info-packed conversation, you’ll learn: 

      • How Kimia built a name for herself in this highly competitive Instagram space
      • What it takes to grow your own Instagram following in 2019
      • How food bloggers and content creators can work with brands 
      • How brands can connect with their ideal influencers and create authentic and successful marketing campaigns (hint: it’s not all about followers)
      • We also dive into the topic of fake influencers, fake following and fake engagement and how brands can avoid it.

        You can learn more about Kimia at kimiaskravings.com


        You can also get in touch with me at adriagreenhauff.com

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        Support this podcast: https://anchor.fm/better-food-stories/support
        34 min
      • Demystifying Ghee with Fourth & Heart

        Raquel Tavares always knew she wanted to create something – from hemp clothing to better  yoga mats, she had notebooks filled with sketches and ideas for products she wanted to invent. 

        But it was her love of cooking and mother’s passion for Ayurveda that ultimately led her down the path of food and create Fourth and Heart, an artisanal food brand on a mission to modernize ancient pantry food staples starting with a line of grass-fed spreadable butters known as “ghee.”

        In our conversation, we discuss: 

        • How Raquel was inspired to turn “ghee” into a business 
        • How she’s using the help of social media influencers to continue to demystify ghee
        • How she landed her first major deal with Thrive market
        • The biggest challenges about today’s food industry 

        • You can also shop this brand on Amazon. Here’s my personal recommendations:

          4th & Heart Original Grass-Fed Ghee

          4th & Heart Vanilla Bean Grass-Fed Ghee
          4th & Heart Himalayan Sea Salt Grass-Fed Ghee

          Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

          Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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          Support this podcast: https://anchor.fm/better-food-stories/support
          29 min
        • The Future of Food with Chicory

          Technology continues to impact our lives every single day – and the food industry is no exception. 

          Today on the show I’m chatting with Yuni Sameshima, the co-founder of Chicory, a NYC-based technology company that makes recipes shoppable and uses artificial intelligence create digital shopping experiences. 

          In our conversation, we chat about: 

          • How technology is impacting how we purchase food. 
          • How Yuni and his business partner became inspired to create a company that leveraged this changing landscape. 
          • How they got in from of major brands like Campbell’s and Better Crocker – and ultimately scored major business deals. 
          • You can learn more about Chicory at chicory.co

            You can also get in touch with me at adriagreenhauff.com

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            Support this podcast: https://anchor.fm/better-food-stories/support
            22 min
          • Building a Business for the Life You Want with Jar Goods

            Melissa Vitelli had a successful career in the New York fashion industry when she found herself looking for a way to decompress from the hustle and bustle of the city. 

            As she began enjoying more time enjoying nature on the quieter side of New York state, she got into vegetable gardening. And, the closer she got to her food, the more Melissa began thinking about entrepreneurship and self-sufficiency. That’s when she decided she wanted to rewriter her narrative and become a food entrepreneur. And, that’s where her company Jar Goods was born.

            Jar Goods creates authentic, clean label tomato sauces made with sweet, vine-ripened tomatoes and NO artificial flavors, colors or artificial preservatives.

            In my conversation with Melissa, you’ll learn: 

            • How she was inspired to create a food product she calls, “joy in a jar”
            • How building a passionate tribe is crucial in the food business 
            • How to create a strong brand story buyers will resonate with 
            • And, of course, what goes into making a really great tomato sauce
            • You can also shop this brand on Amazon. Here’s my personal recommendation:

              Jar Good Classic Red Sauce - Case of 6

              Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

              Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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              Support this podcast: https://anchor.fm/better-food-stories/support
              31 min
            • Combining Food and Ancient Medicine with Dosha Bar

              Inspired by the principles of Ayurveda, longtime yoga practitioner and foodie Josh Ehrenfried sought out to create a cleaner, less sweet food bar that could also be eaten to balance one’s mind and body type. 

              Dosha Bar is a mindful snack bar made with organic, unsweetened fruit and seeds – no artificial or added flavorings, no fruit juice concentrate, no preservatives and no powders from a lab. Available in three yummy flavors, Dosha Bar is intended to offer a clean, tasty snack with honest ingredients by harnessing the power of Ayurveda, the ancient Indian wellness system. 

              In my conversation with Josh, you’ll learn: 

              • How Dosha Bar is helping people discover Ayurveda through food
              • Where Josh found the best bang for his buck when it comes to scaling his business
              • What goes into building a strong brand identity that customers genuinely resonate with
              • The biggest challenges for better-for-you food brands in today’s industry 
              • Where Josh thinks the food industry has room to improvement 
              • Want to try Dosha Bar for yourself? Make sure to listen through the end of the episode to learn how you can save 20% on your order. 

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                Support this podcast: https://anchor.fm/better-food-stories/support
                41 min
              • Opportunity Is Everywhere – Taking Something Great and Making It Even Better With Country Archer Jerky Co.

                When it comes to starting a business, it isn’t always about inventing something completely different. In fact, some of the most successful brands out there built their empires by finding an opportunity to take  something that already existed and make it just a little better. 

                For Eugene Kang, the co-founder of Country Archer Jerky Co., that opportunity presented itself during a road trip to the Grand Canyon, where he and his now business partner met Celestino “Charlie” Mirarchi, a butcher and artisan jerky maker who made small-batch jerky by hand and sold it roadside throughout the Southwest.

                “It was the most out-of-this-world, mouthwateringly delicious jerky we had ever tasted,” said Kang. “I knew nothing about jerky - or business for that matter - but did know that if I could just package this in the right way, source super clean ingredients, and create a strong brand behind an already amazing product, that everyone from young ingredient-conscious consumers to parents and beyond would take pride in picking Country Archer up off the shelf and sharing with others.”

                Twenty-five thousand stores and 155 employees later, I’d say Eugene was definitely right. 

                In our conversation, you’ll learn: 

                • How he helped scale Country Archer into one of the biggest artisan beef jerky companies on the market
                • How he and his business partner were able to build a brand identity that spans across age demographics and lifestyles. 
                • What initially inspired Eugene to start his own business 
                • His advice for new entrepreneurs
                • You can also shop this brand on Amazon. Here’s my personal recommendation:

                  Country Archer Hickory Smoked Turkey Jerky

                  Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

                  Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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                  Support this podcast: https://anchor.fm/better-food-stories/support
                  28 min
                • Bringing Your Brand Identity to Life With Red Duck Foods Co-Founder Jessica Hilbert

                  What do you get when you task three food loving grad students from Portland with coming up with an idea for a business — you get a food company that’s equal parts flavor and personality.

                  Red Duck Foods is an artisan organic condiment company located in Portland, Oregon.. Now a Certified B Corp®, Red Duck has 11 certified organic products including four ketchups, three BBQ sauces, three taco sauces and a cocktail sauce. 

                  On the podcast today, I’m chatting Jessica Hilbert, one of the three amazing women who started this very unique brand. In my conversation, we talk about: 

                  -How Jessica and her co-founders have built a business around making food more fun

                  -How she and her team raised $25,000 to get Red Duck Foods off the ground 

                  -How Red Duck Foods is leveraging partnerships to scale their brand and gain new customers 

                  You can learn more about Red Duck Foods at redduckfoods.com.

                  You can also get in touch with me at adriagreenhauff.com. 

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                  Support this podcast: https://anchor.fm/better-food-stories/support
                  26 min
                • Balancing Business and Motherhood with MommyGo Founder Elena Ladoux

                  Elena Ladoux was a busy attorney and mom juggling a demanding career and home life. Determined to “have it all,” she went on a search for a natural product that would help give her a boost of energy and focus on the days she needed it most. But after years of research and still coming up empty handed, she did what any determined mom would do – she created something herself. 

                  MommyGo is a  healthier and gentler alternative to the traditional energy shot. Made with ceremonial grade Japanese matcha tea, MommyGO provides hours of calm alertness to power your presence when it matters most. It is packed with antioxidants, is low on sugar and 100% natural.

                  In my conversation with Elena, you’ll learn: 

                  • How she’s built a successful company around the mission of helping moms “have it all”
                  • How she leveraged her personal social media network to get MommyGo off the ground
                  • How she went from a litigator to running multiple businesses (that’s right, MommyGo isn’t her only venture)
                  • Plus, why she thinks her lack of formal business education has made her a better entrepreneur 
                  • ... and so much more.

                    You can also shop this brand on Amazon. Here’s my personal recommendation:

                    MommyGO Natural Energy Shots – Coconut Lavender 6-Pack

                    Disclaimer: This post contains affiliate links. If you use these links to buy something, I may earn a small commission. Thank you for support.

                    Plus, see the stories behind every Better Food Stories podcast guest by visiting adriagreenhauff.com/podcast.

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                    Support this podcast: https://anchor.fm/better-food-stories/support
                    44 min

                  About Better Food Stories

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