In this episode of the BetterTech podcast, host Colin McCarthy interviews Arun 'Rak' Ramchandran, President & Global Head at Hexaware, about the company's journey in adopting AI and GenAI technologies. Rak shares his 25 years of experience in Silicon Valley and discusses Hexaware's strategy for integrating AI into their operations, enhancing HR, sales, marketing, and customer service. He provides examples of AI applications, such as improving customer service for an insurance client and streamlining job descriptions for a hospitality client. Rak also highlights Hexaware's Future Leaders and Executives Program, which focuses on developing AI-native professionals. Additionally, he discusses emerging trends in AI, including multimodal AI and embodied AI, and emphasizes the importance of responsible AI frameworks for ethical and secure implementation. This episode offers insights into the practical applications and future trends of AI in business.