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Bettys & Taylors of Harrogate's Dom Dwight Spills the Tea on Brand Authenticity
"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well."
On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.
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By ExchangeWire
5
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"The issue with content is that the current ecosystem doesn't prioritise value for everyone - it's a game where a lot of brands have to create a surplus of content to stand any chance of doing well."
On this special episode of the MadTech Podcast, Dom Dwight, director of strategy, insight, innovation & diversification, at Bettys & Taylors of Harrogate, makers of Yorkshire Tea, talks to ExchangeWire's editorial lead, Mariam Ahmad, about all things authentici-tea.
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