With the final millennials having just turned 21, millennials are now the largest consumers of wine in the US. Their tastes and preferences are completely different from the traditional baby boomer consumers, brand loyalty isn't strong and the opportunity for obscure grapes, countries, and styles is very well received.
The key is in the messaging and delivery to capture millennials attention and in my talk I will walk through the millennial mindset on consuming, what they look for in their purchases, and creating brand loyalty.
***About Holly Higuera***
With a background in business development and international media, Holly enjoys creating and optimizing sales, marketing, and PR strategies.
Having spent half her career in government/non-profit and the other in the private sector, she is well-versed in these areas and enjoys working with her international clients from both realms.
In her free time, she is a guest blogger for the Huffington Post Women's channel on sales and marketing and is a certified sommelier/wine importer in the Washington DC market.
Know more about Holly:
http://abidconference.com/en/conference-speakers/2018/holly-higuera-724.htm
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***About ABID Conference***
The Alcohol Beverage Importers & Distributors Conference (ABID Conference) is a business conference dedicated to small and medium wine, beer and liquor importers and distributors of United States.
It consists of TEDx-style short talks with real insights on solutions - that importers and distributors can apply in their business and achieve profitable growth. In short, ABID has been designed to help small and medium wine, beer and liquor distributors and importers of the United States grow their bottom-line. If you are an importer or a distributor, ABID offers you educational and networking opportunities which will help you grow your business.
Don't miss the only conference dedicated to small and medium Importers and Distributors in USA.
Know more about ABID Conference:
http://abidconference.com/en/
***About the Organisers: Beverage Trade Network***
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
Know more about BTN:
https://beveragetradenetwork.com/