Beyond A Million

Today, I'm talking with Chris Do—an Emmy award-winning designer and the CEO and founder of The Futur, an online education platform dedicated to teaching 1 billion people how to make a living doing what they love.

For many founders, content creation and brand building can quickly become confusing. Should all companies create content? What makes some content better than others? How do some companies build strong brand loyalty while others struggle?

Chris has over 27 years of experience in brand design, strategy, and consultancy, working with top clients like Microsoft, Sony, Nike, and Starbucks.

In today's episode, you'll learn how to create a brand that your customers will pay a premium for, Chris's "911 Formula" for creating content that converts, how to go from a commodity to a category of one, and much more.

Key Takeaways with Chris Do

• Who is Chris Do?
• How to measure the value of a brand
• How branding changes from startup to enterprise
• What is the purpose of branding?
• Should all brands have a face attached to them?
• How attention to detail drives greatness
• The elements of creating strong content
• Educating vs. entertaining with your content
• How to create a deep customer avatar
• How will AI change marketing?
• The biggest mistake marketers make with AI

Get the full show notes here: https://beyondamillion.com/129

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BAM! 💥

Today, I'm joined by Randall Grizzle and Deborah Burris, the owner and managing partner of Closer Secrets, a sales organization that teaches other businesses the process that has allowed their team to close more than 9-figures in business over the phone.

At Closer Secrets, Randall and Deborah answer a simple question: Why do some sales teams produce, while others struggle? Closer Secrets helps businesses answer this question by teaching how to build a successful sales culture based on systems, execution, and processes.

Before creating Closer Secrets, Randall spent 15 years on the phones and has sold tens of millions of dollars for some of the world's foremost influential marketers. He has worked closely with Russell Brunson, Frank Kern, the Mikkelsen twins, among many others.

Randall and Deborah's book, "The Ultimate Playbook for High Performing Sales Teams," breaks down how their team consistently closes 6-figures in weekly sales.

In today's episode, you'll learn about the pros and cons of scripts and role-play trainings, the 5-section sales process, and how to convert your low-ticket clients into high-ticket buyers.

Key Takeaways with Randall Grizzle & Deborah Burris

• The core elements of the sales process
• How to structure your sales process
• Is role-playing effective in sales training?
• Where scripts work and where they fall short
• How to create scale from leads and buyers
• Upselling existing clients without friction
• Maximizing the show rates on sales calls
• How to set your closers up for success
• The role of the FTC in your sales organization

Get the full show notes here: https://beyondamillion.com/128

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We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

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BAM! 💥

Today, I'm talking with Brendan Kane, the Founder of Hook Point and the driving force behind some of the world's biggest brands and celebrities, helping them master the art of going viral with his unique Predictive Viral Content Model.

His clients have collectively achieved $1 billion in revenue, 60 billion views, and 100 million followers.

Brendan is also the author of the best selling books One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World.

In this episode, I dig into Brendan's expertise to uncover the secret to going viral and how that translates to revenue for your business. The tactics discussed are the same ones he used to generate over a million followers in 30 days from scratch.

Key Takeaways with Brendan Kane

• Launching YouTube's first influencer campaign
• How has influencer marketing changed?
• How to use your influencer marketing budget
• Tracking metrics on your influencer campaign
• Leveraging organic vs. paid traffic
• The key to building a social presence
• The elements of a good story
• How to create content specific to your goals
• How to bridge the gap between virality and ROI
• The 6 different ways people perceive the world
• Should you create on every platform?
• The biggest mistakes of content creators

Get the full show notes here: https://beyondamillion.com/127

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

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BAM! 💥

Today, I'm sitting down with Mike Agugliaro, an author, investor, and the founder of multiple 8-figure businesses, including both a $32 million/year home services business and a coaching company that sold more than $40 million in one year.

A former electrician, Mike's entrepreneurial journey started with a belief that he could do a better job than his current bosses. Tired of working long hours under questionable leadership, Mike took a leap of faith, spending $35,000 on a business course and going all-in on entrepreneurship.

Since then, Mike built and sold 2 high-figure businesses. He has been featured on CBS, NBC, and Fox, and is the founder of FuDog Group, a high-level training organization that teaches peak performance secrets to help people elevate every area of their personal lives.

In today's episode, you'll hear about Mike's "dips and curves" theory for helping businesses scale from 7 to 8-figures, why he doesn't believe in firing the bottom 20% of his employees, and how he got a 200-person team aligned on the same goals of growth and development.

Key Takeaways with Mike Agugliaro

• From employee to business owner
• The dips and curves to scale from $1M to $30M+
• How trust can win you your time back
• How to attract, improve, and retain top talent
• The organizational chart of the future
• Marrying work culture with family culture
• The difference in marketing from 7 to 8-figures
• Reading more efficiently
• How Mike sold a business with one activity
• Advice for people just starting a business

Get the full show notes here: https://beyondamillion.com/126

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm joined by Jason Hennessey, an entrepreneur, SEO expert, and the CEO of Hennessey Digital, an award-winning marketing agency that specializes in legal marketing.

Following his service in the US Air Force, Jason dove into the world of SEO in 2001. After being bought out of his first agency by a partner, Jason started over again, launching Hennessey Digital in 2015. Since its launch, Hennessey Digital is now rapidly closing in on $20M in annual revenue under Jason's leadership.

In addition to his agency work, Jason is also a columnist for the Washington Post and a regular contributor to both Entrepreneur, Inc. and the National Law Review. He's also the author of the #1 Amazon bestseller, "Honest SEO".

In this episode, you'll hear Jason break down the 3 core principles of SEO and a few SEO secrets, the value of spending big money on C-suite hires, and the pros and cons of outsourcing SEO vs. handling it in-house.

Key Takeaways with Jason Hennessey

• Who is Jason Hennessey?
• How chargebacks can ruin your business
• Making $40K in recurring consulting revenue
• Getting bought out of your business
• Building a 7-figure agency from scratch
• Should your agency only focus on one vertical?
• What to look for when hiring an SEO agency
• The 3 core principles of SEO
• SEO secrets
• Hiring an agency vs. doing SEO internally
• How is AI impacting SEO and agencies?
• Why to hire a coach

Get the full show notes here: https://beyondamillion.com/125

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm speaking with Rachel Rodgers, an intellectual property attorney, business coach, and the CEO and founder of Hello Seven, a coaching community that teaches women how to build wealth.

After founding her own law practice, Rachel realized she had a knack for marketing and running a business. Her clients noticed too, and started asking for advice. Rachel followed the demand, pivoting to full-time business coaching and hit $1 million by March of her first year.

That pivot has grown into Hello Seven, a business Rachel has bootstrapped from $0 to 8-figures. Hello Seven is one of the fastest-growing private companies in the U.S. and is listed on the Inc. 5000. Rachel is also the author of the best-selling book, "We Should All Be Millionaires", and has been featured in publications like The New York Times, Forbes, and Entrepreneur.

In this episode, you'll hear about leaving the safety of a 6-figure salary to pursue a passion for business coaching, the ROI of writing a book, and Rachel's light-bulb moment that allowed her to scale from 7 to 8-figures.

Key Takeaways with Rachel Rodgers

• From law practice to business coaching
• Breaking the mold in an old-school industry
• Dealing with negative press
• Charging for consulting
• Persuasive copywriting
• Why Amazon considers ideas from all employees
• Committing to getting great at something
• Growing pains from $5 to $10 million
• Writing a book to grow your business
• Her biggest regret from 7 to 8-figures
• How to hire when scaling to $10M+
• Thinking like a billionaire

Get the full show notes here: https://beyondamillion.com/124

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm joined by Kelton Todd, a real estate investor, professional mentor, and the creator of Women's Real Estate Investors Network, a real estate education program that has worked with more than 100,000 students.

After watching his dad fix and flip houses growing up, Kelton took an interest in real estate, focusing on different paths to profitability within single-family residential homes. Soon, he started helping his friends and peers, eventually growing that from a simple network into a multi-8-figure education company with more than 50 employees.

Whether you're interested in real estate investing, building an education business, or both, Kelton covers it in this episode. You'll hear about his favorite pockets to invest in real estate right now, creative strategies that can lead to $500K tax-free home sales, and how to grow a word-of-mouth network to an international 8-figure company.

Key Takeaways with Kelton Todd

• Who is Kelton Todd?
• Starting in real estate from zero
• How real estate valuations are misunderstood
• Creative real estate financing
• The pros and cons of sub-to mortgages
• What real estate does Kelton like right now?
• Tax advantages and real estate strategies
• Building a 100,000-member education company
• Kelton's worst business and RE mistakes

Get the full show notes here: https://beyondamillion.com/123

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm joined by Josh Felber, a growth hacker, digital marketing consultant, and serial entrepreneur who has grown 15+ ventures with multiple exits.

Josh is also 2x best-selling author, 2x Emmy award-winner, a contributor and guest on NBC, CBS, ABC, Fox, Entrepreneur.com, and Forbes.com, and has been the host of the popular Making Bank podcast since 2015.

Josh started his first business at 14 years old. Since then, he's built, failed, and succeeded, making a high 8-figure exit of his merchant payment services company. Now, Josh uses his growth hacking expertise to help business owners find the fastest paths to their target markets.

In this episode, you'll learn from 30+ years of entrepreneurial success and failures. You'll also hear about deciding when to sell vs. when to keep building, why an 8-figure exit might not be as lucrative as you think, and how to comb through legal documents to make sure you aren't met with any unfortunate surprises when closing a deal.

Key Takeaways with Josh Felber

• Working on vacation as an entrepreneur
• Becoming an entrepreneur at 14
• Making a high 8-figure exit
• Deciding whether to sell or keep building
• The best way to read a contract with a lawyer
• Standing out in the crowded supplement industry
• Building a business with your spouse
• The inside details of starting a podcast
• The worst mistake Josh has made

Get the full show notes here: https://beyondamillion.com/122

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm joined by Anik Singal, an author, speaker, and lifelong entrepreneur whose digital publishing businesses generate more than $20M per year in sales.

Anik made his first $1 million in online marketing while in college. From there, he scaled and failed, eventually hitting $10 million with his info product business.

Over nearly 20 years in marketing, Anik has helped to contribute more than $300 million in online sales and has been recognized by BusinessWeek as one of the Top 3 Best U.S. Entrepreneurs Under 25.

In today's episode, you'll hear about Anik's experience building and scaling businesses. In addition to his successes, he will also share one of his most challenging moments as an entrepreneur – undergoing a grueling 18-month FTC investigation surrounding the nuances and intricate details of marketing claims. You'll learn the lessons he learned from this experience and important steps every marketer should take to reduce risk, stay off the FTC's radar, and create a better experience for your customers.

Key Takeaways with Anik Singal

• Anik's first $1 million
• Making $35,000 in one check in college
• Going from making money to a real business
• Informed decision-making
• Scaling to 8-figures
• Going from $10M to $30M in 1.5 years
• Getting sued by the FTC
• How to stay off the FTC's radar
• Removing risk from your marketing

Get the full show notes here: https://beyondamillion.com/121

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm sitting down with Lee Arnold, a real estate investor, developer, and info marketer, who has spent years perfecting the real estate investing and private money lending process.

Having been involved in more than $1 billion in real estate transactions, Lee created "The Lee Arnold System", a training program that teaches clients how to translate workbook education and real estate theory into real estate investment success.

Lee has also been featured as an investment strategy expert by Forbes, the Boston Globe, Market Watch, Reuters, and BusinessWeek.

As the CEO of companies in both the info product and money lending spaces, Lee has experience scaling from $0 to $100 million and beyond in multiple businesses.

In today's episode, you'll hear about scaling businesses in both the information product and real estate industries, the most important components of scaling past 7-figures, and how to find a driving purpose beyond your financial success.

Key Takeaways with Lee Arnold

• Lee's background and purpose
• Negotiating 400+ short sells a month
• Cutting your teeth in the education space
• Building and monetizing your list
• Multiplying your success through employees
• The jump from $5M to $10M
• The current challenges in real estate
• From real estate to private equity
• Going from local to national lending
• The funnel for 2,500 funding requests per week
• How Lee's faith guides his work
• Discovering your own purpose in business

Get the full show notes here: https://beyondamillion.com/120

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥