Beyond A Million

Today, I'm talking with Neil Patel, co-founder of NP Digital – a digital marketing agency that helps companies of all sizes get more traffic and sales.

His marketing blog generates over 4 million visitors per month, his Marketing School podcast generates over 1 million listens per month, his YouTube channel about marketing has over 31 million views and 765,000 subscribers, and he has millions of social media followers.

Before his agency, Neil built online companies like Crazy Egg, KISSmetrics, and Hellobar. He has been named "Top Influencer on the Web" by The Wall Street Journal, a "Top 10 Marketer" by Forbes, and Entrepreneur Magazine says he has created "one of the 100 most brilliant companies."

Today, you'll hear Neil share his strategies for marketing to enterprise, mid-market, and small businesses. You'll also hear his best practices for creating engaging content, cutting through the noise of ad saturation, and scaling a company to 1,000 employees and beyond.

Key Takeaways with Neil Patel

• Neil's 22-year background in marketing
• Why marketing agencies get a bad rap
• Catering to enterprise companies
• Scaling headcount to 750+ employees
• Why AI falls short with marketing content
• How to stand out among $700B of digital ads
• Is SEO dying?
• What marketing tactics no longer work like they once did?
• How to produce high-quality, high-volume content
• How CTAs change depending on your audience
• Producing new content vs. repurposing content
• Creating content that gets qualified leads
• Reducing your tax liability

Get the full show notes here: https://beyondamillion.com/109

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BAM! 💥

Today, I'm sitting down with Ari Rastegar, a real estate investor, best-selling author, and the Founder of Rastegar Property Company – a vertically integrated, real estate investment firm based in Austin, TX that focuses on recession resilient assets.

Over his life, Ari transitioned from an English major to a lawyer to a 9-figure real estate CEO who has been called the "King of Austin Real Estate." He has developed more than 3.5 million square feet of property across the U.S. and has been featured in publications like The Wall Street Journal, Forbes, and The New York Times.

In this episode, Ari joins me to talk about the building of his international real estate company from scratch, how he used the time during the COVID pandemic as a springboard to exponential success, and the tenets of philosophy and biohacking that guide his personal and professional growth.

Key Takeaways with Ari Rastegar

• The size & scope of Ari's real estate business
• How Ari structures real estate deals
• Investing in markets, humanity, and empathy
• The most valuable entrepreneurial trait
• Lebron James, Drake, and investor capital
• Operating in multiple real estate asset classes
• Changing your reality by conquering the self
• Is there a best real estate class to invest in?
• The value of being an apprentice
• Ari's daily personal improvement routine

Get the full show notes here: https://beyondamillion.com/108

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

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BAM! 💥

Today, I'm joined by Brian Page, an entrepreneur, online educator, and passive income expert who built BNB Formula, the world's best-selling Airbnb coaching program.

Prior to creating BNB Formula, Brian became a millionaire in real estate before age 30. Soon after, he lost it all as the real estate bubble popped, eventually owing the IRS $1.3 million.

After attending Russell Brunson's Funnel Hacking Live conference, Brian saw the potential in online courses and webinars. On the first night of launching BNB Formula, he made $65,000. Within 43 days, he hit $1 million. The program has now helped 25,000+ students in 47 countries, and generated $33 million in revenue in 2022.

In today's episode, you'll hear how to monetize your own webinar ideas, strategies for generating traffic without paying for ads, and the tax and income advantages of passive real estate investing.

Key Takeaways with Brian Page

• Who is Brian Page?
• How Brian made and lost $1M
• Diversifying your investments
• Leaning on cash flow for financial freedom
• How Airbnb changed real estate investing
• Making $1M+ through webinars
• How to drive traffic without paid ads
• Unlocking growth by reevaluating your vehicles
• 8-figure skill sets
• Building around your version of wealth
• The social media trap
• Passive real estate investing
• The tax advantages of owning a yacht
• Brian's book, "Don't Start a Side Hustle"

Get the full show notes here: https://beyondamillion.com/107

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

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BAM! 💥

Today, join us as we explore the world of real estate with Scott Pennebaker, a visionary in the field of real estate investing, wholesaling, and the integration of technology in property dealings.

Facing the challenges of the COVID-19 pandemic, Scott adapted his business model, emphasizing the significance of pivoting strategies in uncertain times. His venture into wholesaling marked a turning point, leading to the creation of a multimillion-dollar business empire.

In 2021, Scott's company took a significant leap with a $65 million capital infusion, marking a new phase in his entrepreneurial journey.

In this episode, Scott shares his insights on scaling a real estate business, the lessons learned from early management challenges, and the crucial role of private equity investment in business growth. He also delves into the complexities of software development in the real estate sector and how it complements traditional transactional business models.

Discover Scott's unique approach to navigating downturns in the real estate market and his vision for the future, where software and transactions run side by side, potentially reshaping the landscape of real estate investing.

Key Moments:

00:00 Introduction to Scott Pennebaker and his real estate journey

04:20 Pivoting strategies during COVID-19

08:33 The evolution into wholesaling

12:47 Insights into private equity infusion and its impact

17:30 Challenges and successes in scaling a real estate business

22:15 Exploring the integration of technology in real estate

28:04 Navigating the real estate market downturn in 2023

32:50 Future of real estate: Balancing software development with transactions

37:28 Closing thoughts and key takeaways from Scott's journey

Follow Scott:

Website: https://www.rebuilt.com/about-us

Today, I'm joined by Jason Hartman, a real estate investor, speaker, and the CEO of Empowered Investor, a community that educates, assists, and connects investors building nationwide real estate portfolios.

After purchasing his first property at age 19, Jason went all-in on real estate. Fast forward to 2023, and Jason has owned income properties in 11 states and 17 cities across the U.S., while being involved in nearly 10,000 transactions.

Jason believes in real estate as not only the most powerful wealth-building asset class, but also as the best investment strategy for reducing your tax bill.

In today's episode, you'll hear Jason's strategies for buying property and taking advantage of the tax benefits. You'll also hear about how you can invest in properties across the country regardless of your location, how to vet different real estate opportunities, and why building an online presence can protect your business and your personal brand.

Key Takeaways with Jason Hartman

• How Jason bought his first property at 20
• The benefits of real estate investing
• Real estate leverage vs. coaching leverage
• The inflation-induced debt destruction strategy
• What real estate asset class should you invest in?
• How to invest in real estate without much capital
• Being a nationwide investor
• Relying on referrals to avoid bad deals
• Getting started in the education business
• Surviving a hostile competitor attack
• Accountability and civic duty
• 6- and 7-figure tax strategies

Get the full show notes here: https://beyondamillion.com/105

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm talking with Kelly Roach, the CEO and founder of Kelly Roach Coaching, an 8-figure coaching and consulting company for service-based entrepreneurs who are disrupting industries and scaling businesses.

She also founded The Courageous Brand, a launchpad that helps Gen Z and Millennials build personal brands and profitable businesses in real-time.

Before starting her own company, Kelly spent years in corporate America, rising through the ranks of a Fortune 500 to become the youngest VP in the company. During her time in corporate, Kelly led a team of 100+ employees to record-breaking sales.

In this episode, you'll hear Kelly's growth story, including ideas for introducing billion dollar corporate strategies to your business, key changes to make for scaling from 7 to 8 figures, and when it makes sense to intentionally slow the growth of your company.

Key Takeaways with Kelly Roach

• Corporate America to entrepreneurship
• Building a 7-figure side hustle
• Internet marketing and the corporate world
• How the CEO role changes over time
• Why businesses struggle to scale past 7-figures
• How to put a great team together
• The danger of hiring from referrals
• Sourcing talent through LinkedIn
• The business-building role of personal branding
• Does it make sense to write multiple books?
• Balancing multiple professional initiatives

Get the full show notes here: https://beyondamillion.com/104

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I welcome back one of our most popular guests, The Millionaire Maker, Marshall Sylver.

You can check out my first interview with Marshall here. In his 35+ years as an educator, entertainer, and entrepreneur, Marshall has sold more than $600M in courses and seminars while becoming a sought-after consultant for Fortune 500 companies like IBM, Ford, and Pepsi.

Using his background in hypnosis, Marshall built a psychologically driven sales process that helped him go from a DJ making $62/hour to a worldwide public speaker making $400K for 90 minutes of work. He has also taught on the platforms of leaders like Donald Trump, Robert Kiyosaki, Bill Clinton, and more.

In today's episode, Marshall breaks down his sales approach to show you how to make more money in less time. You'll also hear about when to sell to your audience, how to frame offers, and why to tell your audience you're selling to them.

Special Gift – 2 Tickets to Turning Point in Las Vegas!

For the first 50 people that contact Marshall and say they heard about him on the Beyond a Million podcast, he's going to give them two tickets to the Turning Point seminar in Las Vegas! CLICK HERE to learn more about the event.

Key Takeaways with Marshall Sylver

• How Marshall went from DJ to hypnotist
• Making $120 million from one video
• Going from domestic to international success
• Making money for your product, not your time
• How to overcome the challenge of selling
• Strategies of influence
• Tailoring scarcity to your offer
• Different entrepreneurial paths

Get the full show notes here: https://beyondamillion.com/103

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm hanging out with Garrett Salpeter, the founder of NeuFit, a leader in Direct Current therapy and neurological stimulation. Since 2017, NeuFit has helped thousands of patients more effectively rehabilitate, recover, and create neurological breakthroughs.

The company is best known for the Neubie – a neuromuscular electrical stimulation (NMES) device that can influence the movement of cells within the body to speed up the healing and recovery process.

Over 90% of people notice progress, less pain, and improved function in their first session. I've personally worked with them to heal an injury of my own and saw phenomenal results.

In this episode, you'll learn how a passion for neuroscience, combined with an intense focus on product development, has allowed Garrett to grow a business serving multiple verticals, including physical therapists, chiropractors, athletic trainers, pro sports teams, and other fitness experts.

We also dig into how he handled marketing/sales in a heavily regulated industry, why he decided to license his technology, his approach to hiring from within, and the major boost in retention that enterprise physical therapy companies are seeing as a result of using his product with their patients.

Key Takeaways with Garrett Salpeter

• What is NeuFit?
• The profitability of NeuFit
• General market approach vs. specificity
• Determining the right business model
• Monetizing educational modules
• How to choose the right verticals
• Hacking the brain to better the body
• Changing your role as your company grows
• Painful business lessons
• Finding great hires

Get the full show notes here: https://beyondamillion.com/102

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today, I'm joined by Gay Gaddis, a founder, artist, and author who is best known for growing T3 from scratch to the largest independent female-owned ad agency in the U.S.

At the height of a country-wide recession in 1989, Gay quit her job and cashed in her $16,000 IRA to go all in on starting her ad agency. Soon after landing her first 3 clients, Gay signed Dell to T3. As it positioned itself on the cutting edge of internet marketing in the 1990s, T3 continued to grow. In 2019, Gay sold T3 after growing it to more than $40M in annual net revenue.

Now, Gay is a successful painter, the best-selling author of "Cowgirl Power: How to Kick Ass in Business & Life," and the founder of "Women Who Mean Business," a women's development program at the University of Texas.

Gay's story is all about taking risks, figuring it out, and betting on yourself. In today's episode, Gay shares how she bootstrapped her business from $0 to $40M+, advice for taking growth-oriented risks, and the challenges of exiting a business that has become an extension of who you are.

Key Takeaways with Gay Gaddis

• How Gay went from art to advertising
• Starting an agency from zero and scaling to $44M
• How to look at hiring talent
• The path from $1M to $10M
• Prioritizing curiosity in new hires
• Building a business that allows for risk-taking
• When to turn down high-paying clients
• Selling a business despite not wanting to
• The effect of an earnout on an exit
• The evolution of female entrepreneurship
• How to handle employees who aren't the right fit
• Gay's painting and writing endeavors

Get the full show notes here: https://beyondamillion.com/101

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥

Today marks the 100th episode of Beyond A Million. As a way to celebrate, I've brought back one of our most popular guests, Cameron Herold, A.K.A. the "CEO Whisperer."

In case you're unfamiliar with his story, by age thirty-five, Cameron had helped build his first two $100 million companies. By forty-two, he had engineered 1-800-GOT-JUNK?'s growth from $2 million to $106 million in revenue within six years. Cameron has also shown hundreds of clients globally how to double both their revenue and profit in three years or less.

In this episode, we're diving into the principles behind his newest book, The Second in Command: Unleash the Power of Your COO, which is his guidebook for any company that wants to scale up. Cameron details every aspect of the process, from knowing when you need to hire a COO, through identifying and hiring the right candidate, to successfully onboarding and working with them.

We hit on a lot of interesting topics, including how the "Second-In-Command" role evolves as your business grows, relying on your COO for radical honesty, the power of skip-level meetings, how to identify if you've hired the wrong person, avoiding partnership mistakes that can cripple your business, and so much more.

Key Takeaways with Cameron Herold

• What to look for in a second in command
• The explosion of C-level titles
• Having the wrong person in a key role
• The barrier between entrepreneurs and COOs
• Pros and cons of using personality profiles
• The most complex component of business
• The framework for hiring as you scale
• Hiring people you'll listen to
• Relying on a COO for radical honesty
• Common traits the best relationships share
• The biggest mistake people make with their COO
• Why to implement skip-level meetings

Subscribe to the Podcast

We hope you enjoy this episode and that you find some golden nuggets within this interview. Trust us, it's there!

If you want episodes delivered straight to your inbox, consider subscribing to the show and we'll email you each time a new episode is released!

Thanks for tuning it & keep being awesome.

BAM! 💥