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Welcome to the "UX Leadership by Design" podcast, hosted by Mark Baldino, Co-Founder of Fuzzy Math. In Episode 6, we have the pleasure of featuring Santiago Viteri, the Associate Director of UX and Digital Accessibility Standards of the UX Center of Excellence at Bristol-Myers Squibb. Join us as Santiago shares his inspiring journey of helping shape a UX Center of Excellence within a large organization, emphasizing the significance of credibility and problem-solving through a user-focused approach. Discover the pivotal role he sees for digital accessibility and the "shift left" mentality in creating inclusive and user-friendly designs right from the start. Don't miss this insightful conversation on UX, accessibility, and the art of design with a science-driven mindset. Gain valuable insights for building successful UX teams and fostering a culture of innovation.

Topics:

• Design Thinking for Healthcare
• Agile Approach for Digital Accessibility
• Product Development & UX Strategy
• Measuring UX Impact
• Accessibility Compliance
• Digital Accessibility
• Shift Left Mentality
• Inclusive Design
• Building Successful UX Teams

Links:

• Santiago on LinkedIn: https://www.linkedin.com/in/santiagoviteri/
• IAAP Certified Professional in Accessibility Core Competencies (CPACC) credential: https://www.accessibilityassociation.org/s/certified-professional
• Google HEART framework:  https://www.interaction-design.org/literature/article/google-s-heart-framework-for-measuring-ux
• System Usability Scale (SUS): https://www.usability.gov/how-to-and-tools/methods/system-usability-scale.html

• Connect with Mark on LinkedIn
• Fuzzy Math - B2B & Enterprise UX Design Consultancy