We speak to David Trafford, founder of Forimicio Ltd. David is an advisor, coach, mentor, and consultant on strategy and change to enterprises worldwide and a  co-author of the great book - Beyond Default. In this session we talk about how enterprises can take a fresh look at how they formate strategy by thinking about strategy in the context of the trajectory they are currently and - and then from there look at the endogenous and exogenous, or internal and external forces, that influence that trajectory and therefore their strategy.