Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination.

We dig into what truly drives connection between brands and audiences in today’s purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people actually care about, why authentic storytelling matters more than ever, and what Millennials and Gen Z expect from the companies they support.

From avoiding the trap of performative marketing to forecasting the future of brand purpose, this is a must-listen for anyone looking to cut through the noise and create work that really resonates.