⭐️CLICK HERE to Get the AI prompt to help you get CLEAR on your PROBLEM⭐️

In this episode of Beyond the Clinic, I share the simple secret behind content that connects and digital products that sell: solving ONE specific problem for ONE specific person. You'll learn my Topic → Problem → Person framework for building a clear personal brand, why choosing a problem is NOT the same as niching down, and how to write problem awareness content that makes your ideal client think, "Wait... that's me."

You'll hear real examples for PTs, OTs, and SLPs, plus easy post formulas you can use this week, even if you're just getting started with content creation.

✨ Grab the free AI prompt in the show notes to find the problem you want to be known for solving.

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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

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Thinking about building an online business as a physical therapist or occupational therapist... but not sure where to start? 🧠

If you've found yourself with twelve tabs open wondering whether you need a logo, a website, a microphone, or TikTok, this episode is for you. Before you pick a platform or post a single thing, there are three questions every physical therapist and occupational therapist should answer first.

In this episode, I walk you through the foundation of building an online presence with intention, so your content, your audience, and even your future digital products all start pointing in the same direction.

The 3 Questions to Answer Before You Post Anything

1. What do I want this online thing to do for me?

• Is this a creative outlet, or am I building an online business?
• Do I want another income stream beyond seeing patients?
• Would I love to someday create a course, program, or other digital product?
• If this worked, what would "working" look like in my life?

2. What do I want to be known for?

• Finish this sentence: "She's the therapist who ______."
• What do patients and coworkers already ask me about?
• What could I talk about for the next year without getting bored?
• What have I spent an unreasonable amount of time learning?
• What do I wish more people understood?

3. Who do I want to help, and what problem do I want to help them solve?

• Am I talking to patients and the public, or to other physical therapists and occupational therapists?
• Who is the ONE person I want following me?
• What are they Googling at 10pm?
• What have they already tried that didn't work?
• What problem do I have the knowledge to help them solve?

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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

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I'm about to share something I thought I would never say out loud.

After nearly 5 years of teaching Neuro PT, I've decided to explore a new identity. That's right... I am slowly letting go of being scared to fully embrace my zone of genius as an online business mentor and brand strategist for rehab therapists.

In this episode, I'm getting real about the pivot that's been quietly happening inside me, the moment I realized that helping clinicians build businesses and brands lights me up in a way that nothing else has, and why stepping into THAT calling has been one of the scariest, most necessary things I've ever done.

Which involves...pausing this podcast for June and July to go through a full rebrand of this podcast.

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If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

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Register to one of my courses! www.thebrainpt.com/courses

This is a FULL launch debrief where I’m sharing the REAL behind-the-scenes of what went into building, marketing, and launching this program as a neuro physical therapist turned solopreneur 🧠⚡️

In this episode, we cover:

✨ How this program was born
 ✨ The failures and lessons that happened BEFORE this launch
 ✨ How I mapped out my launch strategy
 ✨ The marketing plan behind the launch
 ✨ How hosting a bootcamp completely changed the trajectory of my launch
 ✨ The mindset shifts that helped me show up confidently during launch week
 ✨ The energy, belief, and decisions that helped me reach this milestone

If you’ve ever wondered what REALLY happens behind a successful course launch as a therapist entrepreneur... this episode is for YOU 💕🎧

Available now on Apple Podcasts + Spotify 🎙️✨

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

The Brand YOU Academy is OPEN!💖 Register here>>> CLICK HERE

Podcast Listener Code: Use "YOU10" as a thank you for being a listener 💖

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

I'm opening Doors for The Brand You Academy on April 20, 2026 at 6am MST.🤍🔥

 The Brand YOU Academy is designed to help you stop shrinking your expertise to fit inside a job description and start owning the full scope of what you know

You'll stop waiting for someone to give you permission to take up space and start claiming it yourself.📣🌟

Most importantly, You'll go from zero strategy and zero traction to a warm audience that knows who you are, what you stand for, and exactly how you can help them.

Learn from Rachel Spencer💖⚡️:

IG: @mycoachrachel

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

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Register to one of my courses! www.thebrainpt.com/courses

🎉💖CLICK HERE TO JOIN the Waitlist for The Brand You Academy🎉💖
https://thebrainpt.mykajabi.com/Byawaitlist2026

Work with LURIA PETRUCCI:

Website - https://livestreamingpros.com 

YouTube - https://youtube.com/livestreamingpros 

IG - https://instagram.com/luriapetrucci 

Free Video Starter Series (make video easy in 30 minutes) - https://livestreamingpros.com/start

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

In this episode, I sit down with the amazing Anna Bee for a REAL, honest, and empowering conversation about what it actually takes to show up online with confidence… especially when fear is loud.

Because let’s be honest… building a personal brand isn’t just about posting.
 It’s about being seen. And that can feel TERRIFYING.

We dive into one of the biggest hidden barriers in the online space… the fear of visibility. That quiet but persistent voice that whispers,
 “what will people think?”
 “what if I say something wrong?”

And here’s the truth… that fear doesn’t come from nowhere.
 We unpack where it actually comes from, how it’s been shaped over time, and how to start moving THROUGH it instead of letting it keep you small.

Website - https://annabeecreative.com  

 Instagram - @annabeecreative   

Facebook Group - https://www.facebook.com/groups/creativemamacommunity

Shop - https://shop.annabeecreative.com  

The 5 step guide to building a recognizable brand - 

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses

On this episode, I'm having a conversation with Brenna McGowan, launch strategist and creator of Anticipation Marketing, to discuss what Pre-Launching is, why is it important and simple strategies to help rehabilitation professionals start pre-launching like a pro.

Work with Brenna: https://brennamcgowan.co/ppp/

IG: @brennamcgowanco

https://brennamcgowan.co

Brenna's Podcast!! Click HERE to listen!

Join Brenna's FB Group!

SUBSCRIBE AND REVIEW!

If you’re enjoying the podcast, please consider subscribing and leaving a 5-star rating on Spotify or a review on Apple Podcasts. Your support helps me reach more physical therapists who love neuro and want to grow their expertise!

Follow The Brain PT!

instagram.com/the_brain_pt

thebrainpt.com

youtube.com/@thebrainpt

Register to one of my courses! www.thebrainpt.com/courses