How different or similar should programming for gen pop clients be, compared to more serious / competitive clients?

1. Non-number wins for clients 29:30

2. How important is cardio / NEAT? 38:46

3. The best program / split for them 52:03

4. Adherence is based on conviction 1:07:05

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Going past the surface level of who you coach - who do your clients WANT to be?

1. Marketing that avoids "guilt"? 29:32

2. Acceptance is easier than change 46:40

3. Why "I coach busy people" doesn't work 1:06:35

4. Being aware of who you portray 1:11:23

5. Who you are vs. Who you want to be 1:18:34

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IFBB Pro Matt takes us through his journey from industry newbie, to sponsored athlete & online coach.

Matt: Instagram

1. Making money as a bodybuilder? 21:15

2. Accepting help as a new coach 29:36

3. The reality of athlete sponsorship 45:34

4. Longevity as a coach vs. athlete 1:02:35

5. The added factor of "influencing" 1:12:42

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Celebrating 2 years with Jess, we dive into how we've worked to strengthen our team.

1. We couldn't be happier with UStrong 19:22

2. The "head down & work" moments 35:20

3. The build-up to success is slow 45:12

4. Why you should know your numbers 56:55

5. Playing to your strengths & skills 1:13:27

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What it takes to successfully go online, having a partner that understands the hustle, and more, this week with Standout PT graduates Jackson and Kayla.

Jackson: ⁠Instagram⁠

Kayla: ⁠Instagram

1. Pros & cons: Boutique vs. big box gym 11:55

2. Online coaching is a different game 29:18

3. How working "for free" helps you 45:24

4. A conducive partner & environment 54:38

5. Is patience over-rated? 1:05:02

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It takes a while to hone the skills & confidence to coach someone to the stage. Here's how we did it.

1. From new P.T. to comp prep coach 20:51

2. Creating your own competitors 34:15

3. Having the tough conversations 54:10

4. Do you yourself need to compete? 1:01:14

5. What sets you apart as a coach? 1:10:57

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Here's why making content with for value, not selling... sells.

1. Becoming an authority online 16:13

2. What lead magnet should I create? 23:21

3. Know who you're speaking to 32:25

4. How to create a posting schedule 46:17

5. Why/how we bulk-create content 55:34

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How and why you create your content should be at the forefront of your mind. Here's why.

1. The time in-between physique comps 9:25

2. What to do when you get too busy 25:53

3. Is A.I. helpful for content yet? 41:26

4. Make content for the right reasons 53:10

5. Why you should have a lead magnet 1:05:12

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These figures are the base from which you'll plan how much, and what, you need to do for your revenue.

1. How to increase client retention 15:59

2. Why client lifetime value matters 22:07

3. Transitioning F2F clients to online 26:38

4. How to sell your best offer 35:17

5. Clients asking for too much? 43:54

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Custom sales presentations: Access

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What qualities do we see in coaches who last vs. those who quit?

1. Recipe for social media success 16:08

2. Being a trainer VS. a coach 35:40

3. Effective client communication 49:02

4. How to not take things personally 59:59

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