Beyond The Pump

In Part 2 of our automation series, we break down the essential workflows and systems every coach should have to save time, stay organized, and guarantee a great client experience. From sales call reminders and onboarding sequences to follow-ups and retention systems, we’ll show you how to set up smart, simple automations that actually make your business run smoother—without the overwhelm.

What you’’ll learn:

The tools we recommend (Zapier, Calendly, GHL, and more)

What to automate first (and what to wait on)

How to prep for scale without wasting hours

One automation every coach should set up—even before they think they need it

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

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In this episode of Beyond the Pump, we break down what really works when it comes to generating leads and closing sales in the fitness and nutrition space. From the truth about cold DMs to why most coaches over-systematize their business before they’ve earned their first dollar, this is the episode you didn’t know you needed.

What you’ll learn:

-Why cold DMs got a bad reputation — and how to do them right

-The real reason your sales pipeline isn’t converting

-The critical mistake most new coaches make with automation

-How to structure a sales process that doesn’t feel like MLM

-What your pipeline should look like from lead to long-term client

-Why great service delivery is still your best marketing strategy

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this powerful episode of Beyond the Pump, Steve and Andrew sit down with Nick Ross—a 9-year cancer survivor, former rock-and-roll lifestyle junkie, and now one of the top voices in purpose-driven sales for fitness and nutrition coaches. Nick shares his incredible journey from hitting rock bottom to finding his mission: helping coaches serve more people through authentic, trust-based sales conversations.

What You’ll Learn:

-How to turn engagement into booked calls without being pushy

-Why selling is really about service, not sleaze

-The power of intention in every sales conversation

-A sneak peek into Nick’s Six Steps to Close Won sales method

Enjoy!

Check out more on Nick:

https://academy.circlethew.com/6-steps-optin

Nick’s Instagram: https://www.instagram.com/nickrosssells/?hl=en

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode, we break down why most goals fail and how to build targets that actually lead to long-term results in health, business, and life.

From behavior psychology and the SMART framework to real-world coaching challenges, this episode is packed with the strategies coaches (and goal-setters) need to bridge the gap between where they are and where they want to go.

What You’ll Learn:

-Why most goals are just disguised fantasies

-The missing link between setting a goal and achieving it

-How to use SMART 2.0 (Starting Point, Metrics, Action Plan, Refinement, Timeline)

-How to coach someone through the messy middle of change

-Real client stories that show how goals get derailed—and how to get back on track

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond the Pump, we dive into one of the most powerful — yet often overlooked — tools for fitness and nutrition coaches: automation.

Whether you're just getting your first handful of clients or managing a packed schedule, the right automations can save you hours each week and help deliver a smoother, more professional client experience.

What you’ll learn:

-When you should start thinking about automating

-The top beginner-friendly automations that simplify your service delivery

-Key tools and software (like Zapier and Go High Level)

-How to choose the right tools for your business stage

-Why automation is key to buying back your time and scaling your impact

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond the Pump, we dive into the real role of funnels in your coaching business and how to structure them for maximum impact. If you’ve ever struggled with making your marketing work, this episode will give you a clear roadmap to get more leads, sell more coaching, and simplify your systems.

What you’ll learn:

-The biggest myths about funnels (do you really need one?)

-The difference between a website vs. landing page vs. funnel

-Step-by-step breakdown of how to build an effective funnel

-The #1 conversion mistake most coaches make (and how to fix it)

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

Are fitness certifications worth the investment, or are they just a money grab? In this episode of Beyond The Pump, we dive deep into the real value of certifications, how to choose the right one, and whether free education is actually useful.

What You’ll Learn:

-The real purpose of certifications and why they matter

-Why education without application is useless (and vice versa)

-How to avoid wasting money on the wrong certifications

-The biggest mistakes new coaches make when choosing credentials

-When to invest in mentorship instead of another cert

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

Cardio vs. strength training—what’s really best for your fitness goals? In this episode, we break down the science behind cardiovascular training, its benefits, and why strength training alone isn’t the answer.

What you’ll learn:

-Why cardio gets a bad rap—and when it’s actually essential

-Understanding heart rate zones for optimal training

-How to balance strength and cardio for maximum results

-Practical tips for programming cardio without sacrificing muscle

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond the Pump, we break down the concept of value engineering and how it applies to building an irresistible coaching offer. From our own experiences in education and business, we explore the difference between simply selling a service and crafting an offer that truly resonates with clients.

What You’ll Learn:

-Why most coaches are selling the process instead of the outcome—and how to fix it

-How to create an offer that feels like a no-brainer for potential clients

-The importance of clarity, value, and urgency in your sales conversations

-How to avoid overloading clients with unnecessary details that hurt conversions

Enjoy!

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/

In this episode of Beyond The Pump, Steve and Andrew sit down with Mike Millner, an expert in email marketing, to discuss how fitness and nutrition coaches can leverage email marketing to scale their business, generate leads, and increase conversions—without relying solely on social media.

Mike shares his journey from personal trainer to multiple seven-figure business owner, how he’s used email to sell over $10 million in coaching services, and why email marketing is the most underutilized tool in the industry.

What You’ll Learn in This Episode:

-Why email marketing is MORE powerful than social media

-The key to writing emails that engage and convert

-How to start from scratch and build consistency

-The most important email metrics and how to track success

Enjoy!

Mike Millner Instagram: https://www.instagram.com/coach_mike_millner/

Steve's Instagram: https://www.instagram.com/stephenkopshaw/

Andrew's Instagram: https://www.instagram.com/andrew.garritson/

Follow us for more: 

YouTube: https://www.youtube.com/@OfficialBeyondThePump

Instagram: @officialbeyondthepump 

Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/