Beyond The Pump

Beyond The Pump

By Andrew Garritson, Stephen KopshawBusinessEntrepreneurshipHealth & FitnessNutritionFitness
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Beyond The Pump episodes

  • Maximizing Client Lifetime Value – The Key to Long-Term Profitability
    In this episode of Beyond the Pump, we're wrapping up our Profit Per Acquisition (PPA) series with the most crucial factor: Client Lifetime Value (LTV). Understanding how much a client spends with you over their journey can make or break your coaching business.
    What you’ll learn:
    -Why LTV is the highest leverage number in your business
    -The two ways to increase your LTV instantly
    -How to reduce churn and retain clients longer
    -The hidden trap of programmatic churn (and how to avoid it)
    -Why good coaching = good business
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    21 min
  • Understanding Cost to Fulfill – The Key to Profitability in Coaching
    In this episode of Beyond the Pump, we're breaking down the second critical piece of the Profit Per Acquisition (PPA) formula—Cost to Fulfill. After covering Cost to Acquire in the last episode, we’re now diving into the true cost of delivering your services and why ignoring this number can be the silent killer of your coaching business.
    What You'll Learn in This Episode:
    -The difference between cost to acquire and cost to fulfill
    -How to calculate your monthly cost to fulfill per client
    -The hidden expenses most coaches forget to track
    - Why understanding this number is essential for scaling your business
    -How to avoid common financial pitfalls that leave you stuck in the rat race
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    21 min
  • Understanding Cost to Acquire: The Key to Scaling Your Coaching Business
    In this episode of Beyond the Pump, we’re diving deep into cost to acquire—one of the most overlooked yet crucial numbers in your business. Knowing your true acquisition cost isn’t just about ad spend—it includes everything from CRM costs to your own time, and if you're not tracking it properly, you might be unknowingly losing money with every new client.
    What You’ll Learn:
    -Why your customer acquisition cost (CAC) is more than just ad spend
    -The hidden expenses that could be eating your profits
    -How to factor in your own time and team costs into acquisition
    -Why a high CAC isn’t always bad—if you know your lifetime value
    This is Part 2 of our 4-Part Profit Per Acquisition Series, so if you’re serious about growing your business the right way, make sure you subscribe and catch every episode!
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    27 min
  • Coaching Smarter with a CRM: How to Organize, Scale & Retain More Clients
    If you’re struggling to manage leads, keep clients engaged, or scale your coaching business, a CRM (Customer Relationship Manager) might be the missing piece. In this episode, we break down the role of CRMs in your fitness or nutrition business—why they matter, how to use them effectively, and when to start implementing them.
    We cover:
    -The real reason most coaches plateau in client acquisition
    -How to track and follow up with leads for higher conversions
    -The simple automations that keep clients engaged without losing the personal touch
    -How to avoid common CRM mistakes that cost you time & money
    -When to transition from spreadsheets to a full CRM system
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    39 min
  • Coaching Smarter: The Role of Nutrition Tracking & Assessments
    If you can measure it, you can manage it! In this episode of Beyond the Pump, we dive into the critical role of nutrient assessments in coaching. Whether you’re a fitness coach or nutrition expert, understanding what your clients eat and how it impacts their body composition, energy levels, and overall performance is key to delivering real results.
    Here’s what you’ll learn:
    -Why tracking isn’t just about macros—how micros and lifestyle factors play a role
    -How to use chronometer, MyFitnessPal, and other tools effectively
    -The biggest mistakes coaches make when assessing nutrition (and how to avoid them)
    -How to turn data into better coaching decisions for your client
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    31 min
  • Mastering Marketing Psychology: How to Attract and Convert More Clients
    Struggling to make your marketing actually work? You’re not alone. In this episode of Beyond the Pump, we dive deep into marketing psychology—the science behind why people buy and how you can use it to increase conversions.
    We’ll break down five key psychological principles that top fitness and nutrition coaches use to influence decisions and drive sales. From social proof to loss aversion, these tactics can make your content, offers, and messaging more compelling than ever.
    Here’s what you’ll learn:
    -The secret behind why people buy (even when they don’t need to)
    -How to leverage social proof to build instant credibility
    -The power of scarcity and loss aversion to drive action
    -Why commitment bias keeps clients coming back for more
    -How to craft irresistible offers that feel like a no-brainer
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    44 min
  • The Metrics That Matter: A Smarter Way to Improve Business Performance
    In this episode of Beyond the Pump, we dive into a real-world business case study to uncover why some companies go from thriving to barely surviving. Steve breaks down the Profit Per Acquisition (PPA) Model, a simple yet powerful way to track and improve business performance. If you want to build a sustainable, profitable coaching business, this episode is for you!
    Here’s what you’ll learn:
    -The 3 key metrics every business owner must track
    -Why many fitness businesses scale too fast and end up losing money
    -How to identify hidden problems in your revenue and retention
    -The simple formula to increase profit per client
    If you’re feeling stuck or seeing a decline in your business, don’t miss this one!
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    31 min
  • Challenge Framework 101: A Smarter Way to Sell Coaching
    In this episode of Beyond the Pump, we’re breaking down scholarship and challenge frameworks. Whether you’re relying too much on discounts, running challenges that no longer convert, or struggling to keep clients engaged, we’ll show you how to fix it.
    Here’s what you’ll learn:
    -Why overusing scholarships and challenges can actually hurt your business
    -The right way to structure discounts (without losing trust or revenue)
    -How to create an effective marketing plan that actually drives sales
    -Key business metrics to track so you always know what to focus on
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    31 min
  • Smarter Lead Generation for Fitness Coaches
    Struggling to generate leads without spending hours in the DMs? We’ve got you covered! In this episode of Beyond the Pump, we break down the AOM—Automated Outbound Method—a powerful system designed to help fitness coaches grow their audience and start meaningful client conversations without the burnout.
    Here’s what you’ll learn:
    -How to automate follower growth and engagement on Instagram & Facebook
    -The smart way to start conversations without sounding desperate
    -Why organic content isn’t enough (and how to make it go further)
    -Time-saving tactics that free you up to actually coach clients
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    18 min
  • The Fitness Coach’s Guide to Biofeedback & Better Results
    How do you know if your coaching is actually working? In this episode, we dive deep into biofeedback—the key to understanding whether your clients are making progress or just spinning their wheels.
    From energy levels, recovery, and digestion to stress, sleep, and hydration, we break down the SHREDS model and how to spot the early warning signs before your clients plateau or burn out.
    What you’ll learn:
    -The biggest mistake trainers make when tracking client progress
    -How biofeedback can predict success before results show up
    -The right (and wrong) way to measure progress beyond the scale
    -Why obsessing over small details could be sabotaging your gains
    Enjoy!
    Steve's Instagram: https://www.instagram.com/stephenkopshaw/
    Andrew's Instagram: https://www.instagram.com/andrew.garritson/
    Follow us for more: 
    YouTube: https://www.youtube.com/@OfficialBeyondThePump
    Instagram: @officialbeyondthepump 
    Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/
    34 min

About Beyond The Pump

From the publisher's feed

Welcome to "Beyond the Pump," the podcast dedicated to helping personal trainers, nutrition coaches, health coaches, and fitness enthusiasts go beyond the basics to achieve extraordinary results. Whether you're just starting out or looking to take your career to the next level, this is the place for you.