Beyond The Tools

In this episode, Crystal talks about her different marketing strategies, the importance of branding across all channels of your business, finding your position in the market, and more!

https://reflectivemarketing.com/podcast/Crystal-Williams-Why-Contractors-Should-Care-About-Marketing

Listen to this episode of Beyond the Tools to hear a rundown on how to use Google to optimize your business with Mandeep Bhalla, the CEO of Grow Nearby. This episode tackles common mistakes you might make while setting up Google Ads for the first time and how to get the phone to ring with said ads. Curious to learn more? Tune in!

For the full show notes, head over to:

https://reflectivemarketing.com/podcast/Mandeep-Bhalla-How-To-Boost-Awareness-Leads-and-Sales-With-Google

In this episode, we hear from Aaron as he talks about how being resilient helped him reinvent himself after bankruptcy, the growth of his new business in the past fifteen years, his tips on helping managers grow and evolve, and so much more!

https://reflectivemarketing.com/podcast/Aaron-Gaynor-From-Bankruptcy-to-30-Million

In this episode, we hear from Jim who talks about his journey into the HVAC business, the hurdles he’s currently facing during the pandemic, the future growth of his company, and so much more!

https://reflectivemarketing.com/podcast/Jim-Piccione-Starting-an-HVAC-Business-Mid-Pandemic

Three years ago, Greg expanded the business into a second geographic market and couldn’t be happier with his decision. In this episode of Beyond The Tools, Greg shares with us how he was able to expand, how his team approached this decision, the challenges that came with it, and all of the amazing things that came out of it for Karwood.

As Greg says: “Businesses can only do one of two things: build or shrink. In order for us not to shrink, we had to find a new market.”

If you've ever thought about “what’s next?” for your business, you’ll want to be sure to tune into this episode!

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Greg-Hussey-Is-Your-Business-Growing-or-Shrinking

In this episode, we hear from Chad who talks about the specifics of how they attract and retain employees. Tune in to listen to his controversial take that the labor shortage doesn't actually matter and if you think it matters, it’s probably going to be your downfall when it comes to your company's success.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Chad-Peterman-Is-There-Really-A-Labor-Shortage

In this episode, we hear from Jessica Bannister (HVAC Jess) who talks about building an online community for women in trade. She challenges the stereotype of women being in trade by showing young women that it is possible to work in any space they want.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/HVAC-Jess-Growing-an-Instagram-Community-in-the-Trade-Industry

In this episode, we hear from Lesa Lacey who talks about the industry's labour shortage and giving back to the community. She also talks about how the culture of 'families working for families' helps attract and retain talent, and so much more.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Lesa-Lacey-Build-Your-Community-Build-Your-Team-Build-Your-Business

In this episode, we hear from Bob Deeks who talks about sustainability in the building industry, the risk of relying on referrals, and how he attracts more customers to his business, RDC Fine Homes.

For the full show notes, head on over to:

https://reflectivemarketing.com/podcast/Bob-Deeks-Building-a-Sustainable-Future-for-Your-Business

How do you create a winning mindset for your business, particularly around your marketing? Are you bringing the right mindset into your relationship with your marketing firm?

Mindset may seem like an esoteric concept in the context of marketing your business, but it's really a vital tool when working with a marketing firm.

In today's episode, Krystal uses the example of a newly on-boarded client to outline three keys for creating a winning mindset and ensuring you get the most out of your investment.

You'll learn why the attitude you bring to the marketing process - as well as the understanding that it IS a process - is vital to ensuring success.

Find the full show notes at:

https://reflectivemarketing.com/podcast/15-3-keys-to-a-winning-mindset/