Beyond The Tools

In today’s show, Krystal interviews Ryan Peyton, owner of Property Projects Limited. Property Projects provides complete turnkey renovation projects in Newfoundland and Labrador, and Ryan provides a value-packed interview on how renovators can stand out and grow their customer base.

Ryan Peyton has had a lifelong career in sales, which has really helped him to be successful in his own business. Eight years ago, he left his job to start a renovation business. Ryan jokes that he had to resort to “shameless self-promotion” to kickstart his business in the early days. In this segment of the show, he also talks about the many losses and hits he had to take when he first started his business.

Next, Ryan gives us a peek into his sales playbook and shares why a business needs to figure out its unique selling point (USP) and build a loyal customer base. Here, Ryan shares how figuring out his customer’s biggest pain points helped him generate sales.

Ryan also shares his different project experiences and reveals how his team has managed to add significant value to projects for homeowners. Topics discussed here include the importance of staying true to your word and building in-house teams (complete with a professional interior designer) to provide end-to-end solutions.

Ryan also shares how he is leveraging Instagram to acquire clients for his business. Instagram is a visual social media platform that is particularly fitting for home renovation businesses like Property Projects. Ryan gives some actionable tips on how they use the channel to attract and nurture potential customers.

Other topics discussed in this show include the impact of COVID-19 on the construction industry, some common mistakes that contractors often make, tips for ensuring seamless customer experience, and why contractors need to stop doing free estimates.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-4/

Most entrepreneurs are unable to scale their business beyond a point. Sure – you can achieve moderate success by working as a solo entrepreneur and by relying on word-of-mouth marketing.

But, if you truly wish to make a mark in your field, you will have to build a sales and marketing machine that can generate continuous business for you.

By doing so, you can move away from the “feast and famine” cycle that is a huge deterrent as far as scaling is concerned.

In today’s show, Krystal shares her own experience as an agency owner and as an entrepreneur. Krystal would run paid ads for awhile – and once the leads poured in and she had enough business to keep herself busy, she would simply shut down her ads, taper down her sales and marketing efforts, and simply focus on servicing her clients.

If you have been guilty of doing this as well, listening to this show will particularly help you out.

This show is peppered with different case studies – which reveal how different entrepreneurs are establishing systems and processes to supercharge their business to the next level.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-3/

If you are just working “in your business” as opposed to working “on your business,” you are probably not devoting enough of your energy on sales and lead generation. Because of this, you might be experiencing boom-and-bust cycles – busy seasons followed by periods of lull.

Mary Jane shares how a consistent sales effort can help you keep your sales pipeline full. We also dispel some common misconceptions about sales and lead generation today.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-2/

In today’s show, Krystal interviews Lauren Mills, Marketing and Sales Manager, New Victorian Homes.

Originally from England, Lauren got her BA in Broadcast Media from the University of The Creative Arts.

Initially, Lauren was keen to make her mark in the film industry. But then she decided to gravitate towards TV production. Lauren has worked on BBC shows like the Summer of Wildlife and Opinionated.

After this stint in TV production, Lauren decided to move into marketing. Currently, she is working as a marketing and sales manager at New Victorian Homes.

Listeners will get a peek into the home construction industry in Newfoundland. Typically, construction companies have relied on referrals to generate business. However, with the advent of social media, customer expectations have changed. And not wanting to be left behind, companies like New Victorian Homes have also embraced digital marketing in a big way.

Lauren shares how New Victorian Homes are using Facebook ads to generate leads. We also discuss how you can structure an aggressive follow-up to increase conversions. Particularly, Lauren shares how sending our automated text messages can help you out.

We hope you enjoy this show!

What You Will Learn In This Show

• How does the sales process work in real estate?

• How to use Facebook ads to generate real estate leads

• How to aggressively follow up with your leads and increase conversions

• And so much more…

Resources

Guest Name

Special Guest mini-bio or text or whatever may want to be added like so.

www.guestwebsite.ca

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-1/

Are you struggling to scale your business to the next level? Are you desperate to build a dream team so that you can unplug every once-in-a-while and spend some quality time with your family?

On today’s show, our host, Krystal, reveals how you do just that. She reveals her big WHY that inspired her to start this podcast, and how listening to this show can help you and your business.

Find the full show notes at:

https://reflectivemarketing.com/podcast/episode0/