SEC's fear of Big 12 dominance? Conference rivalries heat up as scheduling debates intensify. Is the SEC's late-season "cupcake" strategy a sign of weakness?

Jake Hatch and the Big 12 Squad dissect the growing tension between conferences, analyzing Brett Yormark's playoff model impact and Greg Sankey's response. The hosts explore how NIL deals are reshaping recruiting landscapes and team rankings. BYU's innovative tourism initiative for visiting fans takes center stage, sparking discussions on enhancing the college football experience.

From comparing Big 12 powerhouses to SEC and Big Ten titans, to debating the merits of various college towns, this episode offers insider perspectives on the evolving dynamics of college football. Tune in for a deep dive into the strategies shaping the future of the sport and the conferences vying for supremacy.