Big 12 Today

TCU Athletic Director Mike Buddie appeared on Big 12 Today to share updates on TCU Athletics. He discussed his summer trips to Washington D.C. in coordination with the Protect College Sports Act, emphasizing the importance of advocacy efforts.

Buddie also previewed the upcoming football season, expressing high praise for head coach Sonny Dykes and the Horned Frogs.

Additionally, he highlighted the achievements of various programs, including football, women's basketball, and men's tennis, praising the overall strength and dedication of TCU's athletics department.

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Kansas State Director of Athletics Gene Taylor joins Big 12 Today to discuss the start of a new era in Manhattan.

Taylor talks about bringing former Wildcat star Collin Klein back to K-State as the program’s new head football coach, what he has seen from Klein throughout the summer and the excitement surrounding the Wildcats heading into the 2026 season.

He also discusses the challenges facing athletic departments across the country in a rapidly changing college sports landscape.

Plus, Taylor shares his perspective on revenue sharing, NIL, roster management and the overall state of college athletics as K-State prepares for another year in the Big 12.

University of Houston Vice President for Intercollegiate Athletics Eddie Nuñez joined Big 12 Today to discuss the growth and direction of Houston Athletics.

Nuñez reflected on his first two years leading the Cougars, including the success of Houston men’s basketball, record-setting fundraising and academic achievement across the department. He also discussed Houston’s continued transition into the Big 12, the changing landscape of college athletics and his vision for helping the Cougars compete at the highest level nationally.

Baylor Vice President and Director of Intercollegiate Athletics Doug McNamee joins Big 12 Today to discuss his return to Waco and his first months leading the Bears’ athletic department. McNamee shares his outlook for Baylor football and men’s basketball, the priorities he has established in his new role and his vision for improving the fan experience and positioning the Bears for long-term success. He also explains how his leadership experience with Magnolia and Field & Stream prepared him to navigate revenue generation, brand building and the rapidly evolving business of college athletics.

Kansas Athletic Director Travis Goff joined Big 12 Today to provide updates on Kansas athletics. 

He began by revealing that KU is close to hiring a new front office executive, signaling ongoing efforts to strengthen the program’s leadership.

Goff also highlighted the upcoming Union Jack Classic between Kansas and Arizona State, emphasizing its significance. He discussed the recent upgrades to David Booth Kansas Memorial Stadium, detailing the various phases of the renovation process that have enhanced the venue.

Goff concluded by praising the Big 12’s recent Monster Energy deal, viewing it as a positive development that offers considerable upside for Kansas athletics.

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Cincinnati Athletic Director John Cunningham joined Big 12 Today to share insights on the latest developments in Cincinnati athletics.

He began by discussing the Protect College Sports Act, emphasizing the need for systemic change after operating under the same framework for over 120 years. Cunningham advocates strongly for the passage of the Act, acknowledging that the transition to new policies over the next 2-3 years may present some challenges. 

He highlighted the strength of Cincinnati's football team, praising the offensive line as a key factor for the upcoming season. Cunningham also discussed the hiring of men's basketball head coach Jerrod Calhoun, expressing confidence in his ability to lead based on his successful tenures at Utah State and Youngstown State.

Additionally, he addressed the financial balancing act required to sustain athletics programs amid current challenges. Cunningham wrapped up by praising Commissioner Brett Yormark for securing the Monster Energy deal, viewing it as a significant and positive move for Cincinnati athletics.

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Jamie Pollard, Athletic Director of Iowa State, appeared on Big 12 Today to discuss the latest developments in Iowa State athletics. Earlier this month, Pollard announced his decision to retire in June 2027. During the interview, he reflected on the factors that influenced his decision and expressed bittersweet feelings about leaving Iowa State, noting his excitement about supporting the Cyclones as a dedicated fan in the future. 

Pollard shared his journey from starting as a CPA in the 1980s—an opportunity that didn't align with his passions—to transitioning into college athletics, inspired by his background as a former college athlete. Despite his upcoming departure, he offered insights on the future of college football, emphasizing the need for reform whether through legislative action or grassroots efforts. 

He also shared valuable advice for aspiring athletic directors, highlighting the importance of building strong relationships to achieve success. Pollard discussed his initial connection with Jimmy Rogers, recounting how they first met and how Rogers aspired to be the person Pollard would call when a head coaching position opened. Additionally, he reflected on TJ Otzelberger's journey to becoming the head coach of Iowa State's men's basketball team. 

Finally, Pollard shared his thoughts on the Big 12’s new Monster Energy deal, expressing optimism about its impact on the conference.

BYU Athletic Director Brian Santiago joined Big 12 Today to share insights on recent developments in BYU Athletics.

He opened by reflecting on his personal basketball experiences, highlighting his early games alongside BYU legends like Jimmer Fredette and AJ Dybantsa.

Santiago then discussed the announcement of the BYU Olympic Sports Jersey Patch in collaboration with BYU Continuing Education. He praised Big 12 Commissioner Brett Yormark for his vision behind the jersey patch partnership with Monster Energy, unveiled at the Big 12 Football Media Days.

Santiago emphasized the need for reform in college sports, referencing the Protect College Sports Act and expressing optimism that order will eventually be restored. He highlighted the importance of maintaining balance across all BYU sports and the university’s efforts to stay at the forefront of the Big 12.

Santiago also spoke about how BYU leverages its platforms to enhance the Cougar Nation brand, crediting supportive coaches and key athletes like Bear Bachmier and AJ Dybantsa for elevating BYU’s profile.

Overall, he expressed gratitude for the Big 12’s role in amplifying BYU’s athletic brand.

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Texas Tech quarterback Will Hammond joined Big 12 Today to discuss his return to the Red Raiders.

After suffering a season-ending ACL injury last year, Hammond shared with Ari and James his rehab journey, how he managed the Brendan Sorsby situation, and his optimism about being ready for Week 1.

He also expressed his confidence in making a significant impact for the team this season!

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