From tweets to scientific discoveries, human behavior is surprisingly predictable.

Why do some ideas go viral while others go nowhere? Is it all about reaching that mythical tipping point, or is something else at work?

Kellogg Insight talked with two researchers who are starting to find answers by analyzing huge amounts of data. Microsoft’s Duncan Watts explains why we should stop worrying about a tipping point, and Kellogg Professor Dashun Wang discusses how human behavior is more predictable than you might think.