Hank Cardello is a former food industry executive with Coca-Cola, General Mills and Cadbury-Schweppes turned renowned author, speaker and public health champion. He currently serves as Senior Director of  Leadership Solutions Program for Health + Prosperity, an initiative of Business for Impact at Georgetown University's McDonough School of Business, and is the author of the book Stuffed: An Insider's Look at Who's (Really) Making America Fat and the landmark report "Better-for-you Foods: It’s Just Good Business." 

We tackle some of the biggest questions, topics and myths affecting the food industry today, including:

• Key learnings from research & experience in the consumer packaged food industry from an industry insider-turned-public health advocate 

• What’s really behind America’s obesity epidemic? Are processed foods really optimized for “addiction?” 

• The main objectives of Big Food companies: Why their objectives are often misaligned with media & marketing perception

• The unique roles of marketing vs. science and regulatory affairs divisions within food companies

• The role of government in Big Food, plus what it’s like to working with the FDA on behalf of a food company

• The rise of ultra-processed foods: Are they uniquely to blame for chronic disease incidence & risk?

• Better-for-you foods: Why this category presents a unique opportunity for the food industry to adapt without sacrificing profitability

• Social media’s role in shifting public opinion and what this means for food companies in 2024+

• Highlights from Hank’s experience inside the industry, including his role in developing the original go-to-market strategy for Diet Coke and how he got his start recipe-testing for Betty Crocker 

 

Thanks for listening to The Business of Wellness with Jaclyn London, MS, RD, CDN. 

 

🎙️Follow The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 

🎙️Hire me to consult before you invest in or get to work on that better-for-you product  

🎙️Follow me @jaclynlondonrd  

 

*Advice provided on this podcast should not replace medical advice provided by your physician.