Not long before COVID turned the world on its head, host Jamie Allison sat down with Joe De Sena to talk about leadership, perseverance, raising resilient kids and achieving BIG goals.
Joe de Sena, Founder and CEO of Spartan has appeared with, or been interviewed by, everyone from Joe Rogan, Richard Branson and Tim Ferriss to Grant Cardone and Gary Vaynerchuk.
Joe has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.
Following a successful career on Wall Street, De Sena moved his family to Pittsfield, Vermont to operate an organic farm, a bed and breakfast, and a general store for hikers. It was here his passion grew for ultramarathons, adventure races, and endurance events, and thus the idea for Spartan was born.
With more than one million annual global participants at more than 200 events across more than 30 countries, Spartan offers heats for all fitness levels and ages, from beginner to elite and Kids as young as four-years-old. The brand has transformed more than five million lives since it was founded in 2010.
De Sena is also the New York Times Best Selling Author of “Spartan Up” and “Spartan Fit,” and recently released his third book, “The Spartan Way.” Throughout his lifetime, Joe has competed in any extreme sports adventure he could find, testing his mental and physical endurance against nature. Joe turned an interest in endurance racing into a passion. His racing resume is the stuff of legend – over 50 ultra-events overall and 14 Ironman events in one year alone.
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Find out more about Joe and his work at www.joedesena.com