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Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
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Keurig Dr Pepper (KDP) has taken a minority stake in non-alcoholic beer maker Athletic Brewing Company, following a $50 million investment in the brand. Athletic co-founder Bill Shufelt shares why KDP was the right partner, what the investment will go toward, and how the company is pacing toward the end of 2022.
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