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Bigger Glasses Rack Up More Wine Sales
Serving wine in larger glasses boosted sales 10 percent in an English bar, possibly because customers think they're imbibing less per glass. Christopher Intagliata reports.
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By Scientific American
4.4
13471,347 ratings
Serving wine in larger glasses boosted sales 10 percent in an English bar, possibly because customers think they're imbibing less per glass. Christopher Intagliata reports.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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