This week on Oil & Whiskey, we’re joined by Bill Ganahl, founder of South City Rod & Custom — one of the most respected traditional hot rod shops in the country.Bill shares his journey from growing up around hot rods to building a brand rooted in craftsmanship, authenticity, and timeless design. From his early influences to what it takes to build a car that feels right, Bill dives into the process, mindset, and soul behind South City’s signature style.We talk about:The roots of South City Rod & Custom and Bill’s philosophy on craftsmanshipWhat it means to build traditional hot rods that stand the test of timeThe influence of legends like Roy Brizio, Steve Moal, and Chip FooseWhy hot rod culture still matters — and how it’s evolvingHow authenticity separates a “cool build” from a great carWhether you’re into custom cars, classic builds, shop culture, or just love hearing from the people keeping the spirit of hot rodding alive, this is one you don’t want to miss.

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