Caitlin Clark is transforming the WNBA into a billion-dollar enterprise. In just her second season, the Indiana Fever star is projected to drive nearly $1 billion in economic activity for the league in 2025. Her influence spans ticket sales, merchandise, TV ratings, and franchise valuations. Clark’s games spike ticket prices by 140%, and her jersey tops all WNBA sales. She’s responsible for over a quarter of the league’s revenue, yet earns just $78,000 in salary. Her popularity is fueling debates on player compensation and reshaping the business of women’s sports. The “Caitlin Clark Effect” is real.

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