This week we're talking about natural fibre insulation and the potential of biogenic building products with IndiNature manufacturer (and co-founder) Sam Baumber. 

It feels like a timely follow-up to last week's episode about quantifying embodied carbon, particularly in relation to the role biogenic products have in providing a mid-to-long-term carbon buffer. But we get into the other aspects of interest, addressing fire safety, health, thermal performance, and economic benefits.

It wasn't intended to sound like an advertorial but, listening back it does a little. This is because it's a product that we're enthusiastic about. We hope that you are too.

Notes from the show

• Sam on LinkedIn
• The IndiNature website
• Jeff's whole life carbon presentation from the AECB Conference 2022

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Jeff, Alex, and Dan about websites, branding, and communications - [email protected]; Everything is User Experience
• Follow us on the Zero Ambitions LinkedIn page
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women (but not in a patronising way)

**END OF SELF-PROMOTING CALLS TO ACTION**