Delicious CEO Steve Allen talks about running a restaurant franchise in Malaysia and the country’s food culture.

Points covered include:
- E&O’s investment in Delicious
   - Has it paid off?
   - Consolidation and product consistency vs expansion
- Singapore outlet
   - Competitive advantages
   - Costs
- Price points
- Volume & profitability vs. making good food
- Viability of healthy food
- Malaysia’s cultural food identity
   - Lifestyle restaurants vs. kopitiams & hawker stalls
- Costs of interior design vs. quality of food
- Cost of setting up new outlet
- Delicious's quality of service
- Can tipping improve service?
- Reasons for moving to Malaysia

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