Reuben Saltzman joins Waypoint Real Talk as a guest. He talks about how Structure Tech started and how its online presence since 2008 has helped the company grow. He shares that blogging on the company website allowed them to reach their market as well as other home inspectors. He also allows guest-blogging by inviting trade professionals to co-author. He highlights keeping content up-to-date by being consistent, committed, and upholding accountability with your partners.

Reuben shares how he learned that blogging must focus on a specific topic and the people who want to learn about it. Aaron Shishilla mentions that interesting blogs are first-hand and unique experiences. He shares that Reuben has influenced him and many readers, especially with his viewpoints and home inspection topics. Also, Austin Hintze asks for recommendations on how to start blogging, hiring writers, and finding time to blog.

Reuben also talks about their podcast, Structure Talk, as a new way to reach people. Also, their Facebook page is one of the popular home inspection pages where they post consistent content. Their YouTube channel also started by taking private home inspection videos for their clients. This paved the way to educate viewers about home inspection topics. Reuben highlights that these platforms direct the viewer traffic to their website.

Podcast Link :

https://waypointinspection.com/how-to-grow-your-business-online-w-reuben-saltzman/