Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels.

From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers.

But, writing a blog can be a daunting and arduous task!

Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business?

In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions.

The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles.