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In our 25 Things I do to grow my blogging business series, we're on #6 - which also begins the second pillar - SEO.
The most important thing that a professional blogger can do, in my opinion, is update their content consistently. ALL OF IT...
That's why I've offered my free blog post update checklist for a while now... but this week, I break down each step in the checklist.
Grab your copy from the link below, and let's walk thru it!
https://leslipeterson.com/ for the FREE blog post update checklist discussed in this video
(If you love this but want even MORE info about updates... a step-by-step process you can consistently repeat... my Content Update System course will launch again in Fall!)
Tools I Use:
Semrush is the must-have tool for every blogger: https://semrush.sjv.io/RyvMAa
RankIQ for semantic terms: https://www.rankiq.com/?fpr=leslipeterson
The tool I use to do ALL my planning is Monday https://try.monday.com/x775pf40k4i6
*Some links are affiliates
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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It sounds cliche, yet it's anything but. The key to maximizing revenue in your blogging business is to double down on what you're great at, and ignore everything else.
In part 5 of my 25-part series I give you an example of how I ignored this strategy and paid the price.
I also walk you through three steps to narrowing your focus... and building a filter thru which to evaluate all future projects.
No more SOS (Shiny Object Syndrome)... it's time to get serious about your business!
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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Jody Halstead from https://irelandfamilyvacations.com/ talks to me this week in an extended interview about how her business changed from a traditional blog to something vastly more robust, stable, and profitable.
We'll talk about her ideas for maximizing affiliates, how she uses her two published books to drive revenue (it's not what you think), and how her newest project... the Traveling in Ireland Podcast (https://irelandfamilyvacations.com/podcasts/) has elevated her brand and connected her with more customers.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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We're on Part 4 this week of the 25 part series on how I have grown my blogging business.
We're still in pillar 1: Strategy. And this week we're talking about Time Blocking
In this video I tell you WHAT Time Blocking is and WHY it works.
I'll also share 11 tips to get you started on a Time Blocking journey that almost guarantees you can get MORE done in LESS time... allowing you to take your blogging business the extra mile.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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We're continuing this 25 part series on how I have grown my blogging business to over 660K page views a month!
We're still in pillar 1: Strategy. And this week we're talking about Keyword Research.
In this video I tell you WHY keyword research is still important in 2023 (hint: watch the last video in this series to make it valuable)
I also share THREE critical keyword research considerations...
And, I give you three TIPS for finding keywords to align with your topic clusters.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
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Kirsten Maxwell from https://kidsareatrip.com/ talks to me this week in an extended interview about creating and selling itineraries on her site.
We'll talk about her (very cool) strategy for reaching buyers beyond her blog, what she thinks is the secret to successful itinerary offers, challenges she faced, and so much more!
PS. In this video we mention "Megan" as an amazing graphics artist that both Kirsten and I have used. Megan Jurvis is a sensational resource and if you're interested in working with her, too, you can find her here: https://www.meganjurvis.com/
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Send us a text
Before you write the first blog article.... before you do any keyword research... you need to identify the topic clusters you will cover on your blog.
SEO has evolved, and topic clusters are critical to your success.
If you already have a blog, it's not too late! Identify what you have on your site already so that you can fill in the gaps!
This is part 2 of a 25 -part series on growing your blog.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Send us a text
I'm about this new series: 25 Things I Do To Grow My Business.
I'll break down one of the 25 for you over the coming weeks, and this week we start with #1, Planning.
Is it glamorous? Seductive? A mind-blowing secret that the world is missing out on?
Not in the least.
But it *is* the MOST important thing I do in my business.
*****************
Semrush is the must-have tool for every blogger and it's what I mention in this video: https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
RankIQ for semantic terms: https://www.rankiq.com/?fpr=leslipeterson
The tool I use to do ALL my planning is Monday https://try.monday.com/x775pf40k4i6
*Some links are affiliates
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Send us a text
Whether your gathering keyword ideas for yourself or for your team of writers, it can be hard to prioritize your efforts and keep track of your ideas.
In this video I show you how to use either SEMrush (as a great option) OR SEMrush with AHREFS (the best option) to manage and prioritize.
******************
The tool I use to do ALL my planning is Monday https://try.monday.com/x775pf40k4i6
Semrush is the must-have tool for every blogger and it's what I mention in this video: https://www.semrush.com/lp/sem/en/?ref=2017039287&utm_campaign=aio_campaign&utm_source=berush&utm_medium=promo&utm_term=23
RankIQ for semantic terms: https://www.rankiq.com/?fpr=leslipeterson
Keyword Everywhere is free unless you also want to see search volume, but even that is super affordable: https://kwe.ai/KFqNBQ
*Some links are affiliates
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
Send us a text
If you sold shoes or candy or lawn mowers online, this type of email would be the FIRST one you create!
It consistently makes MAJOR BANK for traditional businesses.
So why are bloggers worldwide just ignoring it?
Regardless of your niche, browse abandonment emails are key to expanding the return on your email list. Yes... even if you don't have a "cart" like a traditional business.
In this video we dive into this more, including HOW to make money on this type of email, what tools you need, and more.
Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.
===== FOLLOW ME =====
FB: https://www.facebook.com/groups/leslipeterson
Podcast: https://podcast.leslipeterson.com/
** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!
From the publisher's feed
Have you ever wondered what it takes to become a high-performance blogger... making a healthy 6- or 7- figure income online, year after year?
You're in the right…
I teach people how to grow their blog consistently and with a plan, so they can increase their impact and their income.
My unique approach allows bloggers to bid farewell to a dependency on other platforms by building powerful, independent digital footprints.
With a focus on simple, actionable steps (as well as tough-love coaching principles) I help bloggers turn their modest blogs into thriving online enterprises.
In my 5x weekly podcast we talk about SEO and email marketing on the regular. But that's not all!
We also discuss tactical strategies about how to blog, affiliate marketing, blog writing tips, blogging tips, blogging mistakes, newsletters, editorial calendars, increasing ad revenue, digital products, building backlinks, and so much more!

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