Blogging with Lesli Peterson

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When I talk about newsletters, most bloggers just roll their eyes. 

You know you need to do them - consistently and with a plan... and yet, you DON'T!

Stop putting it off!

If money's not enough to push the needle for you, then here are seven OTHER reasons to get going on your newsletter (or pick up the pace on your existing one!)

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Megan Bannister from Olio in Iowa is a woman after my own heart.

Why? Because she understands the POWER of building systems in your business!

Listen to Megan's 4-part framework for building lasting systems in your business...

Auditing your processes, building workflows (not generic ones... ones that really work for YOU), finding the right tools, and repeating iteratively as you and your business grow.

We talk a lot about Monday.com in this episode. Here's a link if you'd like to try it yourself: https://try.monday.com/x775pf40k4i6

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Time on page... dwell time... avg session duration.

These are all kissing cousins, and while they are extremely important KPIs for bloggers, they are not direct ranking indicators. 

Wild, right?

SO why are they important??

And if they are so important, how do we increase time on page?

And how do we measure time on page or dwell time?

Awesome questions - and they are all answered in today's podcast!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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With Google playing hardball as of late, there has never been a better time to focus on your email list.

If you want to get a list started... or you want to maximize growth with the list you already have.... nothing works like the T.A.R.G.E.T Framework.

T - Tailored 
A - Actionable
R - Relevant
G - Generous
E - Exclusive
T - Trackable

Learn more about it here, in this episode!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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If you have seasonal traffic, it's time to stop complaining about the "down time" and do something about t.

The answer for me was to build topic clusters, or silos of content, that would work well during those off times.

It transformed my business, and it can do the same for you.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

Managing poor quality content... freeloaders... used to be a best practice. Today, it's a necessity.

In this episode we talk about why that's the case, and I break down my 4-step process for removing "crappy" content from Google's vision.

1. CRITIQUE  - Determine what in your current content needs to be managed
2. CRITERIA - How will you define "poor" quality? What about support posts?
3. CONSIDER - What are your options for handling this poor quality content? (Tip - delete is not the only answer)
4. CLEAN-UP PLAN - Once and done is not enough.. you've got to plan a regular culling routine

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Food blogger, cookbook author, and TV personality Heather Johnson of The Food Hussy joined me in a conversation about how she moved from blogging as a side-hustle to blogging as a career.

Grab your coffee and come hang out with us as she shares the opportunities (and challenges) along this journey.

PS - Here is Heather's book if you want to grab a copy: https://www.amazon.com/exec/obidos/ASIN/150722009X

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

Back to our regularly scheduled programming... 25 things I do to grow my blogging business.

Today we're talking about number 12 - your posts' TITLES!

(Curious about the previous episodes in this series? They are listed below!)

I'm going to break down 4 things you need to consider as you craft your titles.

Why do they matter so much? Because a great title means that your post is more likely to be opened. And when your post gets opened more, it increases the ranking potential.

Here's what we cover...
- why you need your keyword in your title
- using numbers and which are best
- include power words
- add words of sentiment

BONUS: 3 ways to use power words and sentiment words together, to make a bigger impact.


25 Things I Do To Grow My Blogging Business (previous episodes)

1. Planning
2. Topic Clusters
3. Keyword Research
4. Time Blocking
5. Focus
6. Updating Content
7. Internal Links
8. Backlinks
9. Content Silos
10. Support Posts
11. Hub Pages

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

It’s the final episode in this mini-series on my favorite take-aways from TBEX, and we’re talking about AI!

At the conference keynote Julia McCoy, President of Content at Scale, shared her C.R.A.F.T. framework for writing with AI.

In this podcast I share the details of that framework and why it’s a great one (even if you don’t use AI)

I also share with you the details of my free trial with Content at Scale (TL;DR it was 50/50 good/bad)

I also implore you maintain your integrity if you move forward with this or any AI tool.


For the record, here is Leslie Harvey's X that I mention in this podcast: https://twitter.com/TripsWithTykes/status/1682185579038126084 

Want to hear the other podcasts in this mini-series?

Podcasts - https://www.buzzsprout.com/2214188/13281407

Affiliates - https://www.buzzsprout.com/2214188/13286129

Know Your Worth - https://www.buzzsprout.com/2214188/13295469

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

Today we’re talking about 3 considerations you need to know as you consider your worth, especially as you work with brands.

It’s the third podcast in a series where I am sharing the lessons that hit home for me at the most recent TBEX event – but these take-aways bring value to ALL niches.

There are THREE things I want you to consider as you contemplate (and hold your ground on) your worth.

The first is your SPECIAL SAUCE. What skills do you excel at? How can you use those to benefit the brand? And how do you differentiate yourself among others with the same skill?

The second is STATS. I don’t mean your pageviews and household income. I mean, gather and share the STATS that matter to the brands you want to work with. What KPIs are important to them? Marketing dollars, PPC value, click thrus to their site… plus dollar spend and affinity, if applicable.

The final consideration is SAYONARA. You have to be able to say goodbye – to walk away from brand proposals that don’t serve you or acknowledge the value you bring.

Mentioned in this episode: https://www.quantcast.com/products/measure-audience-insights/

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!