Blogging with Lesli Peterson

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SGE (Search Generative Experience) is here to stay - even if it's only in Labs right now.

What is it exactly? What's the point; why did Google do this? What do they hope to achieve?

How does it play into the removal of the FAQ schema?

How will it impact bloggers?

All these questions answered, PLUS I'll break down the things you need to do NOW to minimize the impact of what's coming in Google's Brave New World.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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In an earlier episode I shared what I would do in the first 10 weeks of starting a new blog... and today I break down the next two weeks.

In this episode I share a little about email set up, secondary channels (like social media), Pinterest and why I encourage you to ONLY write 1 post a week in thee first 100 days.

I mention a few businesses and previous episodes in this recording. Find them here:

Drip (my email system tool of choice): https://try.drip.com/xjzja5vvqpb3
Virtual Powerhouse (Pinterest management): https://www.virtualpowerhouse.com/
Why multiple lead magnets: https://podcast.leslipeterson.com/2214188/13309531-lead-magnet-the-t-a-r-g-e-t-framework-to-improve-your-conversions
Newsletter Ed Calendar: https://podcast.leslipeterson.com/2214188/13389442-editorial-calendars-for-your-newsletter-why-and-how-to-set-one-up
Why Facebook Groups: https://podcast.leslipeterson.com/2214188/13194608-facebook-groups-to-grow-your-engagement-with-brandy-gleason

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Do you sometimes feel like keyword research makes you inauthentic or that applying SEO strategies makes your voice counterfeit?

I get that comment periodically... and I want to speak to it.

Here are three reasons why I believe keyword research and SEO are not just an authentic means of sharing your message... but actually critical to being a good steward of resources and delivering value to your reader.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Should you use an image in your lead magnet form? How long should you wait to show the pop up? Is it ok to ask for their email AND name?

All these questions and more are answered in this week's podcast.

I'll share with you five take-aways from a recent study of 1 billion pop ups... so you can take action on your OWN pop up forms immediately!

Here is the study: https://www.drip.com/blog/popup-statistics

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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We've been talking about topic clusters a lot lately... this may be a new phrase for some of you.

If that's the case (or you need a refresher) this post is for you!

In this episode I explain:

1) The THREE components of a topic cluster
2) FOUR reasons why you should use them
3) The ONE thing you need to make sure Google knows you're building a cluster
4) THE area of most confusion 
5) Your NEXT STEPS to ensure you've nailed this strategy

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Listen to Part 2 here: https://podcast.leslipeterson.com/2214188/13514176-starting-a-new-blog-part-2

Whether you are starting a new blog for the first time EVER... or you are starting another blog from scratch, this episode is for you.

I break down how I would start a blog today... the exact steps I would use in the first 10 weeks.

Success is all about planning. If you use my plan, you won't even write your first post until week 4! But it will be worth it!

Define your niche/do competitive research (2 days)
Define and prioritize your topic clusters (2 days)
Pick a theme and plug in strategy (2 days)
Buy Wordpress, install the theme and plug ins, redirect your URL (1 day)
Define a product plan (2 days)
Set up navigation, sidebar, about page, privacy policy and home page (3-5 days)
Keyword research (3-5 days)
Content cluster mapping (4 days)

Links to products I mention in this episode:

RankMath is a MUST
RankIQ is my favorite affordable keyword research tool

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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If you've got your email list going... you're feeling good about your lead magnet... your newsletter is consistent... and you're looking for that next level email action - I got you!

The best email marketing studies for best practices and effectiveness are in the ecommerce space - and that's why we as bloggers should look there for ideas that we can apply to our business model.

Int his episode I break down FIVE ways ecommerce companies are leveraging email pop ups -- and I tell you how to hack those ideas for your blog - EVEN IF you are not selling products.

1. Implement remarketing by persona
2. Send people to a new post from a (related) post that's getting traffic
3. Showcase new posts to returning readers
4. Highlight your customers and direct people to their posts/giveaways page
5. Grab more info with a multi-step pop up

Many of these ideas can be applied with multiple email marketing systems, but MY tool of choice is Drip.

Here is the YouTube video I did highlighting the best practices I mention in this episode, about the 1 billion pop up study from Drip.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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In April of this year, we lost about 3% of our traffic overnight.

I thought it was the Helpful Content Update, but after a consultation with Dr Marie Haynes it became more apparent that it was the Reviews Update.

But wait - I have less than 5 product reviews on my site! How can that be??

This in-depth episode reveals three of the eye-opening insights that my consultation revealed.

I'll share you how I thought I was doing all the "right" things when it came to demonstrating experience - and the specific tasks me and my team are prioritizing for recovery.

Buckle up friends...we're getting in the weeds.

Not to scare you or confuse you... but in an effort to be transparent and helpful, I'm dishing the deets. Bring a pen!

Referenced in the post: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Podcasting. You, like me, are blown away by the potential podcasts hold for our business.

I know this because our previous podcast episode (in my mini series on takeaways from TBEX) is our most popular episode, by far.

That is why I am thrilled that Gary Arndt (who encouraged my foray into the practice of podcasting) agreed to sit with us for an extended interview.

His podcast, Everything Everywhere Daily, reaches over 1MM listeners every month! So yes, he knows a thing or two about them.

I hope you'll listen as I ask Gary about how (and why) he transitioned into podcasting after running such a successful blog.

I ask him about how he came to know that this was the right move for his business, and how he ties the podcast with  his blog.

We talk about monetization strategies, selecting a subject for your podcast, CPM data, why daily is such a good idea... and so much more.

Every second with Gary brings nuggets of insight and information that can help you grow your own show. 

Grab a coffee... put on your running shoes... whatever you need to do to settle into this episode. It's a long one, and it's jam-packed with goodies!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

Send us a text

If you're looking to rekindle an old email list - to re-engage or reactive an inactive list of subscribers - then this episode is for you.

Here I share with you 3 RULES to be clear about before you consider the breath of life.

Second, I share with you the exact 3 EMAILS you need in your campaign, when you're ready:

1. Problem...solution + HOW they came to be on your list
2. Gift a tool + WHO you are 
3. Most popular + WHY you're worthy of their inbox

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!