Blogging with Lesli Peterson

5 Email Hacks Bloggers Can Steal From the e-Commerce World


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If you've got your email list going... you're feeling good about your lead magnet... your newsletter is consistent... and you're looking for that next level email action - I got you!

The best email marketing studies for best practices and effectiveness are in the ecommerce space - and that's why we as bloggers should look there for ideas that we can apply to our business model.

Int his episode I break down FIVE ways ecommerce companies are leveraging email pop ups -- and I tell you how to hack those ideas for your blog - EVEN IF you are not selling products.

1. Implement remarketing by persona
2. Send people to a new post from a (related) post that's getting traffic
3. Showcase new posts to returning readers
4. Highlight your customers and direct people to their posts/giveaways page
5. Grab more info with a multi-step pop up

Many of these ideas can be applied with multiple email marketing systems, but MY tool of choice is Drip.

Here is the YouTube video I did highlighting the best practices I mention in this episode, about the 1 billion pop up study from Drip.



Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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Blogging with Lesli PetersonBy Lesli Peterson

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