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When you have clarity in your business and in your life, big things happen.

I don't just mean you have defined clear goals for your tasks tomorrow... or the goals in your next major project.

I mean REAL clarity. 

Clarity of purpose. Clarity of identity. Clarity of your best self.

For me, practicing clarity comes by doing two things: 

Observing and Recording.

In this episode I take you through the process I use in the morning, the evening and when I'm stuck...

I give you examples (TMI maybe? You tell me!) of each of these - when I've seen it help me, and when I've been disempowered by failing to do them.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Hiring a VA for your blog... writers... updaters... an editor... someone to be a part of your strategic business decisions... we've done it all!

In this episode I break down the types of roles we hire for including a business, partner, a virtual assistant, and an editor. And don't forget the writers.

I share the various ways we pay them.

And I give you tips for making your hiring process easier:

The Devil is in the details - know what you want to hire for and how they can be successful
Be careful about who interacts with clients
Understand that writers and updaters have different skills
And finally - my biggest tip - which might be controversial. You'll have to listen to hear it!

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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With an unexpected interuption in today's schedule, I thought I'd bring one of our older (still applicable, still valuable, still popular) YouTube videos to the podcast.

If you prefer to SEE me , you can watch this here: https://youtu.be/3a43g7U1p7k

If you're a blogger, you know the power of backlinks. You probably have even joined a backlinking group (or three!)

There are a lot of misconceptions about how backlinks work, who you should and should not get them from, and some best practices. 

The stats mentioned in this video are from AHREFS, Backlinko and Search Engine Journal.

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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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We had such a great response to the B2B Newsletter episode – so much feedback about how you want to start this effort and amp up your sales efforts.

With that in mind, here are 8 principles that reflect the foundational ideas or concepts that guide our sales efforts.
 

1. Be Specific (Niche Down):

   - Focus on what you do best

   - Serve a specific target audience

2. Be Yourself (Unapologetically):

   - Your unique skill set is your strength

   - Don't be afraid to be bold and different

3. Be Purposeful with Pricing:

   - Charge what you're worth

   - Don't compete on price; compete on value

4. Bet on Quality Over Quantity:

   - Offer fewer services, but make them exceptional

   - Focus on high-quality clients and projects

6. Boundaries Matter (Say 'No' When Necessary):

   - Don't take on every client or project

   - Stick to what aligns with your brand

7. Build Strong Relationships:

   - Foster long-term connections with clients

   - Your network is your net worth

9. Boost Trust with Testimonials and Case Studies:

   - Show off your successes

   - Build trust and credibility

10. Brace Yourself for Failure:

   - Embrace mistakes as learning opportunities

   - Iterate and improve

Mentioned in this episode:

 Badass Your Brand by Pia Silva

 The Win Without Pitching Manifesto by Blair Enns

 B2B Newsletters episode

 Featured Listings episode

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Understanding search intent will allow you to make vast improvements in getting your content ranked.

I'm not talking about the 4 labels that the SEOs and keyword tools always touch on (informational, navigational, commercial and transactional)

Those are great, but the real masters go a step beyond that.

1. Use Chatgpt to help you understand EXACTLY what the important concepts are for the specific term you are writing about.

2. Use those concepts to build your outline - put them at the top, right away. (Don't use Chatgpt to build your outline. It's too verbose and can't help with experience.)

3. Review the competition.
 - Are they answering those important questions Chatgpt shared?
 - Do they get right to the point?
 - Are they demonstrating their experience?
 - What charts, infographics, etc are they using in their post?


Google is a-changing, folks. FAST. 

Understanding intention can help you continue to rank. It might take you outside your comfort zone.... but that's where the treasure lies.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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B2B newsletters are a vital part of our sales strategy. If you listened to yesterday's podcast you heard ONE of the things we share in our quarterly sends (stats!)...

When I tell people that we do this, they often ask what VALUE it brings... and what to INCLUDE in theirs.

I'm breaking that down for you today int he form of a S.H.A.R.E.

S - Stay top of mind!
H - Highlight your achievements
A - Ask for help
R - Reveal your stats
E - Educate your audience

Just remember - don't send this just to send it. This newsletter is best done with a goal of reinforcing your value proposition and nurturing those relationships.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Today we are discussing my favorite product that I offer as a blogger: Featured Listings.

I feel like a lot of bloggers yawn and roll their eyes when I talk about this, so today I am sharing a little bit more about why I think it's so valuable: SIX FIGURES.

There have been several years (this one, for example) that we make more money from Featured Listings than from (what I predict will be) our annual ad revenue.

That is nothing to shy away from.

For that reason, let me share with you the EIGHT STEPS you need to consider as you set these up for yourself.

1. Make the commitment
2. Put your marketing message together
3. Pick and implement a tool
4. Price the listings
5. Add listings of your own to build a case study
6. Share with clients and prospects
7. Build a renewal process
8. Share impressions quarterly

See an example of featured listings in this post: https://365atlantatraveler.com/weekend-getaways-in-ga/

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Today we are talking about the POWER of a newsletter editorial calendar!

They make it easier to plan, keep you from feeling frozen at your keyboard, allow you to easily rotate personas and share with clients, and prevent you from sharing the "same ol' stuff" every season.

1. Pick a tool. I highly recommend Monday. I use it for ALL my blogging organizational needs (but a spreadsheet will work in a pinch) - https://try.monday.com/x775pf40k4i6

2. Add a spot or two on your list for each date you send out a newsletter.  Why only 1 or two links per newsletter? Check out this TedTalk.

3. Fill in those spots with either specific posts you want to share, or "ideas" or "topics" for that date, if you are not ready to get specific.

4. If you're using a topic only (or you change your mind), before you begin writing, finalize the specific article you will link to and check that you haven't included it in a newsletter already in the last 12 months.

5. Share with your clients, and notate any client commitments on your ed calendar.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Do you have a lead magnet up yet? Maybe a few? 

I'm so proud of you!

Now it's time to follow the delivery of that opt-in with a Welcome Email.. but what the heck goes in a welcome email?

That's what we're talking about today.

These SIX things will help you create the welcome email that dreams are made of!

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


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Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!

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Hey bloggers - today I am in the wilds of Southwest Colorado, with no way to bring you a podcast - but don't fret!

I am re-sharing the audio from an earlier YouTube video - still valid, still important, and still often overlooked information (even by the most seasoned of writers!)

Updating your content will allow you to double - yes DOUBLE - your current page view numbers.

Just get started... just do a few... just try it for a week and you'll begin to see immediately that it's no joke.

Also not a joke are these five blunders I see bloggers making when going thru the update process.

Grab ALL the freebies I mention on the podcast PLUS so much more. All FREE! Grab it all here.


===== FOLLOW ME =====

FB: https://www.facebook.com/groups/leslipeterson

Podcast: https://podcast.leslipeterson.com/

** Sometimes I link to additional resources, and they may or may not include affiliate links. I'll never link you to anything I don't use myself!